Hulu’s Super Bowl Ad Takes The Cake

By  |  Monday, February 2, 2009 at 11:30 am

I didn’t watch more than 2 minutes of the Super Bowl. I boycotted it. For those of you who know where I am located, you may be able to deduce why — I am a hardcore Philadelphia Eagles fan. The thought of sitting through that torture was just too much to bear.

So, I have not seen many of the commercials that aired until today. I will say out of all of the ones I’ve seen so far, the Hulu ad is one of the best.

The ad essentially claims to reveal Hulu’s “true secret,” delivered in a way that only Alec Baldwin could. The ad had to be good: yes us techies have known about Hulu for quite awhile, but most probably have not.

No doubt NBC was going to use its power as the carrier of the event in order to advertise it to the world. And its worked: according to all metrics, including site performance which was notably slow for hours after the commercial aired, it looks like people responded well.

Well played Hulu.


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7 Comments For This Post

  1. Charles Forsythe Says:

    Alec Baldwin. Not Stephen.

  2. Ed Oswald Says:

    Ack!!! Wrong Baldwin, nice catch. I always go back to his SNL appearances. He has a good eye for comedy…

  3. NanoGeek Says:

    Although not “geeky”, I thought that’s ad was very funny and well done.

  4. Paul Britton Says:

    gah! Why didn’t you use the embed code from *Hulu*?! 🙂

  5. Ed Oswald Says:

    Because, WordPress doesn’t like it 🙂

  6. Joe Says:

    Yes, please use Youtube as Hulu doesn’t work outside the US!

  7. Lacy Kemp Says:

    You missed a heck of a game as well as some pretty good ads. Don’t worry, I hate the Steelers too. I’m a Seahawks fan, and we all know what happened the last time Pitt was in a Super Bowl. Anyhow, why the Hulu ad was entertaining, there were some really great ads. Look for the Doritos crystal ball ad, or the Mr. Potato Head Bridgestone ad. I posted on them too, but used YouTube. The Hulu Quality is definitely easier on the eyes. I say this as my brain turns to mush. Thanks Hulu.

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