It’s possible that the world is no longer interested in spending much time thinking about Microsoft’s Windows ads–I kind of hope so–but just in case, here’s a new one, focusing on Windows Live Photo Gallery, that’s airing during the Grammy Awards tonight:

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I’ve spent enough time obsessing over the notion that most Microsoft advertising seems to be addressed at a cheerfully clueless newbie (like the nice folks duped by the Mojave Experiment) that my impulse is to assume that this spot is aimed at people who are terrified by the prospect of sharing photos, and who will be relieved to see that a small child can do it. That might be unfair. And the ad is cute–and blessedly normal (compared, of course, to this).

Okay, one other thought: Isn’t there a logic flaw in the idea of proving that Windows Live Photo Gallery is easy by showing a small child using it? Once they can read the words on the screen (and sometimes even before that), kids are almost never fazed or confused by anything relating to computers, the Web, or gadgets. It’s adults who are sometimes unclear on the concept…

 
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