Rumor has it that Microsoft’s revamped search engine may debut at Walt Mossberg and Kara Swisher’s D conference next week. There’s been plenty of scuttlebutt about the new version for months, but very little of it has had anything to do with its capabilities–it’s mostly involved speculation as to whether it’s going to be called Kumo, Bing or Hook, or something else. In a new post, search guru Danny Sullivan seems to lean towards thinking it’ll be Bing, but also proposes two good options that are so obvious they’re unexpected: MSN or Microsoft.

One thing people aren’t doing is calling Kumo-or-Whatever a Google killer. That’s not a knock against it so much as a healthy acknowledgment that even if it’s extraordinary, it’s not going to bump off the world’s dominant search engine any time soon. But with the current Live Search stuck at under three percent market share and Google at 81 percent, Microsoft would presumably be thrilled if its new engine was good enough to get the company’s search of share creeping upwards again.

 
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