Apple Starts a Price War

By  |  Wednesday, September 9, 2009 at 10:58 am

You knew this was coming: Apple has announced that it would cut the price of the 8GB iPod Touch to $199, while offering a 32GB for $299 and a  new 64GB for $399. This effectively puts it in direct competition with the Zune HD, whose 16GB model retails for $219, and 32GB model which retails for $289.

Think the iPod Classic is about to die? Think again, it lives on: Apple announced a gargantuan 160GB model for $249, as far as I know the cheapest out there for a portable media player of that capacity.



2 Comments For This Post

  1. tom b Says:

    Price war? I don’t see any direct competitors.

  2. akri Says:

    I agree tom b…there's a lot of apple haters out there who are basically hypocrites because they go ahead and design their products AFTER apple's are successful..Apple is itself a leading company and the rest are followers who should really just get out of the way.