Windows 7 Ads With Grownups in Them

By  |  Thursday, October 22, 2009 at 4:28 am

Maybe Kylie won’t be doing all the heavy lifting of marketing Windows 7 after all. With Windows 7’s official rollout, Microsoft has segued into a new twist on its “I’m a PC” tagline: “I’m a PC, and Windows 7 was my idea.”  As Microsoft ads go, I like this one–it’s less patronizing than most. On the other hand, it sure follows in the tradition of other Microsoft ad campaigns whose basic message was this: “Remember that product we told you was amazing a few years ago? It’s junk–upgrade now!”

 
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6 Comments For This Post

  1. Z Nice Says:
    October 22nd, 2009 at 3:41 pm

    This isn’t really meant for TV, right? The girl at the 17 second mark definitely drops the F-Bomb and I was under the impression that that word wasn’t permitted on American television (though it personally doesn’t bother me).

  2. AJ Says:
    October 22nd, 2009 at 4:30 pm

    “Freakin” is not the F-bomb, Z.

  3. Tech Says:
    October 22nd, 2009 at 6:01 pm

    I didn’t like the ad. I hope they have other marketing campaigns.

  4. Tim F. Says:
    October 22nd, 2009 at 8:35 pm

    I was thinking, “Microsoft should come up with some really unnecessary, lame imitation of Apple’s Bonjour, give it a name that even they can’t keep straight, make it require some arcane, cryptic 20-digit key that no one will possibly remember so that as soon as they go to set it up they decide to never use it again,” and they did it! I was thinking they should do it to shoot themselves in the foot, but they still used it anyway! Thanks, Microsoft. I’m a PC.

  5. piscesmom Says:
    October 22nd, 2009 at 9:38 pm

    I thought the purpose of advertising was to inspire the viewer to purchase the item. Having Joe loser tell his mom that Windows7 was his idea makes any hope of improvements I want seem very slight. I don’t need a computer that will bring me a beer from the frig or change the channel for me.
    I have yet to see a regular Joe character in these commercials that “us common folk” would really want to admit to being anywhere near to being even remotely like us.

  6. Ed Says:
    November 10th, 2009 at 7:15 am

    Sure it was Joe’s idea. Joe’s idea, after a commercial told him what ideas to have.