Technologizer and The Details on Our New Partnership

By  |  Wednesday, February 2, 2011 at 3:43 pm

If you’re the type who examines Web sites really carefully, you may have noticed something new at Technologizer: the “in partnership with” labels at the top and bottom of each page. I’m thrilled to say that our site and are expanding the collaboration we established back in September, when I began writing a weekly original Technologizer column for (It also shows up in the magazine–for instance, my story on Quora will be in this week’s issue.)

What does our broader arrangement mean for the Technologizer community? In some respects, not much: The site remains an independent business. I still have the honor and responsibility of calling the shots on editorial content and all other issues; the same folks will be writing for the site. But’s sales team will be responsible for selling the ads that make Technologizer a viable business. You’ll also see links to Technologizer stories over at, alerting new readers to our existence.  I’ll continue the Technologizer column for TIME and guest contributions over at TIME’s Techland site–and will contribute some more ambitious stories to as well.

In short, the idea is to use our editorial and business partnership to bring more Technologizer to more people than ever. And while Technologizer continues to be an experiment in small-scale, hand-made, small-batch journalism, it’s exciting to team up with one of the most powerful media brands ever.

I’d also like to take a moment to thank all the smart people at Federated Media, the company which signed on to be our advertising partner before the site even existed. Without their enthusiasm, creativity, and hard work on our behalf, there might not be a Technologizer at all; I’ll be grateful for their support forever, and am happy to say we still have some irons in the fire together.

Thanks to you, too: As I never tire of telling people, Technologizer is the best job I’ve ever had, and it’s you guys (here, on Twitter, and on Facebook) that make every day a new adventure. You’re an inspiring bunch.

Here’s a story from MediaBistro on the news.



7 Comments For This Post

  1. Hal Says:

    Congrats, Harry! Great to see the site flourish. I've enjoyed Technologizer ever since you first mentioned it on a TWiT episode long ago…

  2. Harry McCracken Says:

    Thanks, Hal–I'm on TWiT again this Sunday…

  3. davezatz Says:

    Awesome, congrats!

  4. Benj Edwards Says:

    Excellent news, Harry. Congrats!

  5. Bouke Timbermont Says:

    great, congrats! 😀

    I won't say I've been around from the first moment technoligizer went live, but I certainly saw the site grow and it's great to see it's being recognized for what I saw in it from the start: a really, really great tech-blog written by smart and mostly unbiased people 🙂

  6. The_Heraclitus Says:

    VERY happy for you Harry. I've been coming to this from the vrey beginning and am thrilled about your success.

  7. JessDarr Says:

    A big Woo Hoo for you Harry!