JC Penney Wise, Pound Foolish

By  |  Sunday, February 13, 2011 at 10:10 am

The New York Times’ David Segal has a fascinating story up on sleazy search optimization done on behalf of JC Penney (who says it doesn’t know anything about it). And Vanessa Fox of Search Engine Land provides some good follow up.

In my own personal searches on Google, I’m still satisfied most of the time–maybe because they rarely involve shopping and other commercial activity–but there’s no doubt that the question of whether Google is fundamentally broken is one of tech’s biggest stories at the moment.


Read more: , , , ,

2 Comments For This Post

  1. johnwbaxter Says:

    I have a feeling that James Cash Penney is displeased and perplexed as he looks down (up?) and sees this unfold.

  2. French Lessons Says:

    Vos articles sont très précises et fiables; ces qualités sont difficiles à trouver dans cette époque où les écrivains juste écrire pour l'amour de l'écriture et l'ajout de pages sur leurs blogs. À mon avis honnête, je pense que vous êtes l'un des rares écrivains qui ont encore une valeur et livrer des articles de qualité.