What Was Missing: MobileMe

By  |  Wednesday, March 2, 2011 at 11:25 am

The iPad event has just ended in San Francisco, and what may be the biggest surprise of the presentation is what didn’t show up at Yerba Buena: MobileMe. After Apple pulled the product codes, and also removed the product from its shelves, most tech pundits (including myself) thought there was sure to be major news about Apple’s cloud-based service.

Nope. Nothing. Not even a mention from anyone on stage. So where does this leave MobileMe? Who knows. Here’s thought though: Cupertino may not have anything major to announce, thus any change- including the much rumored switch to a free service — may come without fanfare.

No one said that Apple needed to make a big production out of every move it makes. And really in the end, is it that important? Even so, its just curious that the company wouldn’t make a mention of it. Maybe they’re waiting for the iPhone 5 announcement to make the big splash, since MobileMe really is of more use to the smartphone user than tablet types.

I guess we’ll find out.


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3 Comments For This Post

  1. Michael Merritt Says:

    There has to be some kind of announcement in the next 20 to 30 days. This is due to the fact that all new users can do at this point is sign up for a 30 day free trial. If Apple is not pushing paid subscriptions at retail stores or through it’s website. What will the current trial users do at the end of there trial if there is no option to subscribe.

  2. Mike Johnson Says:

    The online activation process remains the same, and is paid for directly through the MobileMe Web site. The retail kits may have simply outlived their usefulness, as they merely contain a brief how-to guide, and the activation key one needed to enter back at the me.com Web site.

    Ergo, an entirely-online service doesn’t really need a retail box—all of the printing and logistical costs saved, in exchange for the (likely minimal) hit to marginal sales from the retail channels.

  3. James Says:

    I ordered MobileMe on feb11th and have been told to expect it to begin on march 21st