Jawbone Tries Its Hand at Something That Doesn’t Involve Audio

By  |  Thursday, July 14, 2011 at 9:44 am

Jawbone (formerly known as Aliph) started out as a company that made neat headsets. Then it made a portable speaker and released an app for sharing audio notes. Yesterday, it announced that it’s working on its first product that isn’t centered around sound. It’s called Up–which makes me think of Carl Fredricksen–and Jawbone really isn’t saying much about it other than that it’s a smart wristband that talks to your phone and helps you monitor your well-being:

UP leverages Jawbone’s expertise and partner ecosystem integrating robust computing and sophisticated sensor technology in the form of
functional jewelry. UP by Jawbone is a new system that tracks your movement, sleep patterns, and nutrition so you can live a healthier life.
This new end-to-end system consists of a small wristband that monitors your activity 24/7, a mobile app that analyzes the activity, and an open platform that motivates you with personal and social recommendations and challenges tailored to your goals.

The company says that the product will be available later this year, at a price yet to be announced.

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