U.S. Moviegoers Lose Interest in 3D

By  |  Thursday, September 15, 2011 at 6:16 pm

I don’t mean to suggest that I know more about the movie business than Jeffrey Katzenberg. But I’m relieved to see that the gut instinct I had all along seems to be fact: 3D movies were, are, and always will be a fad.

I wonder how long it’ll take until Hollywood and consumer-electronics companies conclude that the magic of 3D isn’t that magical at home, either?



3 Comments For This Post

  1. @Stynkfysh Says:

    Avatar was cool in 3D, but that's about it.

  2. Jon O'Brien Says:

    I predict it will take exactly one second longer than it takes to amortize the loans on their flat-screen production factories. The typical television in an American home still lasts at least 12 years, despite the best efforts of the manufacturers to get them to upgrade more often.

  3. Mike R Says:

    I am not a fan of 3D especially if it wasn't shot in 3D. I have been to the movies twice since prices had gone up over 10.00 a ticket. I don't see any value ad in paying an extra 30-40 percent more to see it in 3 dimensions. Most of the trash coming out of Hollywood these days sucks in two dimensions. Why add another level of suck?