The iTunes App Store is off to a good start. Wonder how many of the 60 million apps downloaded to date are in active use? And how quickly, if at all, the downloading frenzy will start to tail off?
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Author Archive | Harry McCracken
eBay: It’s a Gamble!
This I know: A brand has definitively jumped the shark when it’s turned into a slot machine. It’s happened to That Girl and Blondie (the comic strip, not the band) and poor Dean Martin, who isn’t around to give a yay or nay to gambling devices based on his likeness. It’s even happened with the increasingly shopworn Star Wars brand. But I’m in Las Vegas at the moment and was just plain dumbstruck to see penny slot machines inspired by…eBay. Here’s a photo of one from Flickr user Rightonbro:
Yup, the world’s favorite auction site is helping casinos separate customers from their cash. Why any major Web site would lend its name to slots, I’m not entirely sure. Money? Crossmarketing potential? Slot machines are so inherently cheesy that neither opportunity seems remotely worth it. With eBay, though, the implied message is particularly weird: “Hey, using eBay is like gambling, and gambling is like using eBay!” You’d think the very last thing it would want to be associated with is risky financial transactions that may involve the loss of all of one’s money with no recourse to get it back.
Of course, we’re talking about a penny slot machine, so it would be tough to lose one’s shirt. Actually, in the interest of research, I tried the eBay game at the Riviera hotel here–and even though I couldn’t really figure out what was going on, I won enough dough to pay for my dinner.
I may be slightly richer, but the whole idea of eBay slot machines strikes me as baffling, sad evidence that the company isn’t sufficiently protective of its own persona. I take it sort of personally, since I’ve been an eBay users for ten years; I think of it less as a large corporation and more as one of my favorite hangouts on the Web. That in itself strikes me as evidence that the eBay name should be treated with great sensitivity.
I haven’t found any evidence that anyone at eBay has commented on any of this; IGT, the company that manufactured the machines, claims they tap into the community feel of the auction site. Well, maybe, kinda-sorta–there’s a jackpot round that everybody playing a particular bank of eBay slots participates in–but for the most part the eBay connection simply consists of the images on the video slots’ virtual dials depicting some goods one might buy on eBay, such as camcorders and clothing. Not very imaginative; no deep ties to the things that make eBay eBay.
My friend Tony noted that a really good eBay slot machine would automatically deposit winnings in one’s PayPal account. Me, I wonder if the famously faddish gaming industry will introduce slot machines based on any other notable Web sites. I’m virtually positive that Google wouldn’t be interested in licensing itself for such purposes, or at least I sure hope it wouldn’t be. But if there were such a thing as a Google slot machine, it would bring new meaning to the “I’m Feeling Lucky” button…
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Yahoo Lets You Take the Personalization Out of Advertising
I’m generally OK with sites attempting to serve me ads that are relevant to my interests–even though the tech is still so crude that I often can’t tell if they’re doing it. But if personalization creeps you out, Yahoo is listening.
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Google Translate Where I Need It: On My iPhone
Here’s a small bit of good news: If you’ve got an iPhone and use Google’s Google Translate service, you now get a version with an extremely iPhone-friendly user interface.
It’s a Web app rather than an iPhone app, which makes sense, since it supports 24 languages and presumably relies on dictionaries and translation techniques that would be tough to squeeze onto the iPhone. But Google has done a nice job of tailoring everything to the iPhone’s screen size and touch interface–I can’t imagine that a pure iPhone version would be any easier to use. And it stores your past translations locally, so you can go back to ’em at any time. (Hey, if I knew it was possible to do that with the iPhone’s Safari, I’d forgotten.)
Here’s a peek at how it all looks:
I’m a good example of a person who really needs this service, and is utterly unqualified to review it: I’m lousy with languages, and therefore can’t really judge the quality of Google’s translations. I’m going to Berlin later this month, though, and am looking forward to giving Google Translate for the iPhone a try then–and hoping that the data charges for international roaming aren’t too onerous.
Google, by the way, is quietly doing some really excellent work with phone-specific versions of its services. Google Maps is terrific on multiple mobile platforms, including BlackBerry, Windows Mobile, and Palm. And the version of Gmail you get when you visit the service in the iPhone’s Safari is so good that I’ve been using it, rather than the iPhone’s Mail application, to manage my e-mail. When the day comes that most of our computing is done on handheld devices rather than PCs, I think there’s a good chance that Google, in all its forms, will be just as indispensable as it is today.
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The Start of the End of Shrinkwrapped Software?
Microsoft’s venerable Money personal finance application is going away–from retail stores, at least. Over at ZDNet’s All About Microsoft, Mary Jo Foley reports on the fate of the application, which used to get a yearly update. There will be no 2009 version this Fall–Microsoft says it just doesn’t need a new version that often–and the program will be sold only via electronic distribution from now on.
There’s no way to interpret this as good news for Money (which looks like it’s officially known as Money Plus these days). If it were fabulously successful as a program that received annual updates and was sold in a box, Microsoft would just go on selling it that way for as long as it could. But I think that what’s happening to Money will happen to an awful lot of applications over the next few years–and that it will be a good thing for software consumers and software companies.
Even if desktop applications themselves stick around, selling them at retail stores is an awfully inefficient way to get them into the hands of customers. Anyone with a broadband connection can snag a current copy of nearly any major application reasonably quickly by downloading it–and in most cases can start with a free trial version and then pay only after confirming that the app is worth the dough. It’s a lot more efficient, and nobody has to kill any trees or put gas in any delivery trucks. And the software publisher doesn’t have to cut a retail store or distributor in on its profits.
In the old days, boxes of software filled aisle after aisle at stores such as CompUSA. These days, CompUSA is no longer a national chain, and the software sections in Best Buy and Circuit City are small, archaic, and not particularly crowded with shoppers. Come to think of it, I can’t remember the last time I bought an application in boxed form anywhere…
As for Money not receiving a 2009 update, that seems a little odd–especially since Microsoft is releasing that news in August, presumably long after development work for Money 20009 would have begun. But the frequent updates for Money and arch-rival Intuit Quicken haven’t necessarily been good things for consumers. Both applications have been around for so long that they’ve had all the key features for eons; both have added features that haven’t been a big whoop–or, in some cases, which some customers have actively disliked. And Microsoft and Intuit have both tried to nudge consumers to upgrade by disabling the online banking features in older versions, a strategy which–no surprise!–tends to drive people bonkers.
When you think about it, annual upgrades are both too frequent and not frequent enough. The need to release a Money 2005 and Money 2006 and Money 2007 and Money 2008 forced Microsoft to introduce new features whether it had anything especially compelling to offer or not. But when Microsoft did have something new and worthwhile to offer, it had to wait for the annual upgrade to add it.
One of the many virtues of online applications is that they can add features in a more logical fashion: frequently and instantly when there’s new stuff worth adding, and not at all when there isn’t. That’s Google’s strategy with its services, and it seems to work for everyone involved.
My guess is that the end of retail distribution and annual updates for Money means that the program is headed into limbo, and may never receive another significant upgrade. If I used it–and Money has millions of customers, even if it never succeeded in crushing Quicken–I’d keep that in mind and would at least consider moving to Quicken, which will surely be around for a long time in its current form.
But if Microsoft did keep Money around as a download-only application, updating it only when it could make clear improvements, that would be kind of cool. It wouldn’t necessarily be a bad thing for current Money users, and it might be a sign of things to come for application distribution in general.
That’s assuming that it doesn’t want to make Money into a Web-based application, though–and it won’t be long before the days are numbered for almost any desktop application that doesn’t have some sort of online version.If you’re reading this, you’re part of the last generation for whom software was primarily something that was stored on a local drive rather than on the Internet.
And here’s a prediction I feel utterly comfortable making: The day just isn’t all that far off when BestBuy will quietly decide to stop selling computer software, period. If it has anything more than a small, perfunctory shelf of the stuff in 2012, I’d be startled…
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Gmail: 7GB of Storage for Your E-mail! All Unavailable!
As much as I love it and depend on it, I’m used to little hiccups with Google’s Gmail. But the 15-hour outage it suffered this week sounds more like an extended, wheezing coughing jag than a hiccup…
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Checking In
I’m at a good conference with lousy Wi-Fi–actually, I can’t get online at all–so I’m doing something I thought I’d never do: blogging from the WordPress app for my iPhone. If nothing else, it’s a good test of my on-screen typing skills.
Meatier blogging (and the T-List) may need to wait until later in the day…
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An Open Letter to Windows Vista
Dear Windows Vista,
First of all, I’m sorry it took me so long to sit down and write this letter. You’ve been an unusually busy operating system lately, starting with the official (if less than utterly final) demise of your predecessor Windows XP at the end of June. Then you spent some time helping with a Microsoft marketing experiment by pretending to be a new version Windows code-named “Mojave.” This week, however, seems to be a relatively quiet one for you–and so I wanted to take the opportunity to bend your ear.
We haven’t talked, but I’ve been watching you from afar and feeling your pain as you’ve dealt with more than your fair share of challenges. Eighteen months after your debut, you simply don’t have an aura of success about you. Worse, your aging predecessor, Windows XP, has unexpectedly gained armies of devotees who refuse to give it up. It’s a pretty sad state of affairs–your original marketing tagline may have been “The Wow Starts Now,” but many people remain steadfastly unwowed.
The idea behind Microsoft’s Mojave Experiment was to suggest that those who spurn you do so out of ignorance. It’s true that some Vista doubters base their distaste on what they’ve heard about you rather than hands-on experience. But I don’t know of anyone outside of Redmond who’d maintain that long-term exposure to you turns the average computer user into a raving fan. Sure, you’re better than you were when you first showed up, thanks to Service Pack 1 and improved compatibility with applications and peripherals. But I’ve talked to lots of people who have used you for many months, and while some of them are pleased with you there are plenty whose feelings range from ennui to anger.
Even Microsoft admits that you have a reputation as being a disappointment. The Mojave campaign sure implies that, as does the Vista site’s references to “confusion and lingering misunderstandings” about you. How often does any manufacturer of anything acknowledge unhappy customers at all?
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Mossberg on Flock: Neat, Innovative, Not for Everyone
Over at All Things Digital, Walt Mossberg has reviewed the beta version of Flock 2.0, the new iteration of the product that I declared my favorite Web browser last fall. Walt likes all the stuff that Flock offers for multi-tasking social network fans–built-in support for Facebook, Flickr, YouTube, a bunch of blogging platforms, and a lot more. Ultimately, though, his bottom line is less than a rave:
“Flock does a good job at the tasks it sets for itself, but I would recommend it for only the heaviest and most impatient social networkers. For most others, Flock is overkill.”
Oddly enough, even though I spend most of my time in Flock these days and like it a lot, I can’t quibble with that assessment. In fact, when people ask me what browser to use, I recommend Firefox just as often as I do Flock–and if the person in question isn’t into social networking and media sharing, I tell them without hesitation that Firefox is their best option. (Walt takes Flock to task for being busy, and he’s right: For folks who want to take advantage of all its features, dealing with the clutter is worth it, but it’s probably intimidating and unneccesary if you’re not already a pretty sophisticated user of the Web.)
The best thing about Flock 2.0 is that the Flock crew quickly came out with a version built on top of Firefox 3.0. When that browser came out, I was worried that I wouldn’t get the 3.0 goodness for months, if at all–but I’m enjoying features like the Awesome Bar as much as if I was using them in Firefox rather than Flock.
I’ve said this before, but we live in a wonderful era for browser fans: Between Firefox, Flock, Safari, Opera, and, yes, Internet Explorer, there’s something for everybody, and nearly all sites that matter work equally well in all of them. (Exceptions remain, such as the inexcusably IE-only Walmart Music Store.) If Flock sounds intriguing, there’s no downside to downloading it and giving it a whirl. I agree with Walt that it’s overkill for a lot of people. But for some of us, it’s exactly the right browser, and I hope it’s successful enough to be around for a very long time.
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This is My Last “I Am Rich” Post–I Swear!
…or, at least, the last one until further developments demand additional coverage.
I don’t know anything about the application‘s developer, Armin Heinrich. But it’s intriguing that his name includes the phrase “I Am Rich,” with the letters slightly rearranged.
Oh, and “Armin Heinrich” is also an anagram of “A Rich Inner Him.” With I Am Rich gone from Apple’s App Store, though, Heinrich’s wealth may be destined to be spiritual rather than in the form of great wads of cash derived from iPhone application sales…