Microsoft laid out some lofty goals at its Worldwide Partner Conference this week. As Nilay Patel reports, Microsoft envisions a future in which all of its devices — phones, tablets, PCs and even the Xbox — draw from the same software ecosystem.
Sounds interesting. But being weirdly obsessed with tech nomenclature, I’m fixated on a side note in Patel’s report: Microsoft has considered throwing out the Windows name once all this unification is complete. It’s a longshot, and probably won’t happen as long as Steve Ballmer is in charge — he loves the name — but the option is at least on the table. I think that’s a mistake.