Over the last few months, Electronic Arts and Activision have been fighting a war of words over their respective shooters, Battlefield 3 and Call of Duty: Modern Warfare 3, which are set for a showdown this holiday season.
A small sampling: EA CEO John Riccitiello said he wants Call of Duty to “rot from the core.” Activision’s publishing boss Eric Hirschberg responded by saying EA’s negativity was “bad for the industry.” Most recently, EA spokesman Jeff Brown fired back: “Welcome to the big leagues Eric — I know you’re new in the job but someone should have told you this is a competitive industry.”
The bad blood has been good publicity for both games, I think (although EA’s Battlefield 3 probably needs it more, hence the harsher attacks). But it makes me wonder, where have the good old game console rivalries gone?