Archive | About Technologizer

Hello Again

Back in early 2016, as an experiment, I redirected the Technologizer.com homepage to my Flipboard magazine. The goal was to have something called Technologizer that I could update easily without writing anything. It worked! But lately, I’ve found that I miss having Technologizer as an outlet. So I’ve turned off Flipboard and intend to blog here at least occasionally.
Fast Company Satya Nadella
Don’t expect too much. My day job at Fast Company keeps me plenty busy, and mostly, I’ll probably just point you to stuff I’m working on there. For starters, I wrote the cover story for our October issue. It’s a profile of Microsoft CEO Satya Nadella, and it’s unique among my pieces for our dead-tree edition in that it is primarily a profile of a person–rather than something about a company that touches on the people who run it as a secondary matter.

My relationship with Microsoft is longer than any other I have with a technology company, dating back to 1978 (I think), when I was a junior high student and Microsoft was a three-year-old purveyor of BASIC for PCs such as my father’s TRS-80. So getting the chance to spend a significant chunk of the past few months working on this story, which involved three trips to Redmond and supplementary interviews with everyone from Sun Microsystems cofounder Scott McNealy to Doug Burgum, the governor of North Dakota, was particularly meaningful.

That’s all for now. See you at FastCo and on Twitter–and back here before too long, I hope.

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Technologizer: The Flipboard Edition

flipboardtech

Back in 2014, when I became technology editor for Fast Company, I said I was keeping Technologizer open and reserved the right to write here if I had anything to say that didn’t fit into Fast Company. As it turned out, Fast Company is a wonderful place to write about nearly anything. I’ve only posted on Technologizer twice, both times because I wanted to write about someone who’d passed away.

That tended to make the Technologizer homepage look abandoned. So I’ve flipped a switch to redirect it to my Technologizer magazine on Flipboard, which I update frequently with my own articles and worthwhile reads from around the web. If anything, knowing that it’s what people see when they go to Technologizer.com will induce me to share even more stuff.

This change doesn’t impact all the existing Technologizer posts–they’re all there, just as I published them. And I can still write new Technologizer posts–such as this one–if the mood strikes. This site has been part of my life for almost eight years now, and even if it’s not my bread and butter, it’s nice to know it’s here if I need it.

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I’m Over at Fast Company. Join Me, Won’t You?

Just a quick reminder: I’m now happily ensconced in my new gig as technology editor for Fast Company. That means that the vast majority of my tech writing will appear on FastCompany.com. To see what I’ve been up to so far, you can check out my author page.

I do reserve the write to blog here occasionally if I have something to say which doesn’t feel like a good fit for FC. And I’m updating the Technologizer Flipboard magazine with my own work as well as interesting stuff I’m reading elsewhere. But mostly, I’m over at Fast Company–and I hope you’ll hang out with me there.

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RIP, Jim Frederick

Jim FrederickJim Frederick, the first editor I had during my time as a tech writer for TIME, died unexpectedly on Thursday night. He was only 42, and I’m still in shock.

The loss would be incalculable no matter what the circumstances, but it feels especially jarring and surreal given the bright future Jim was building for himself. Along with his wife Charlotte, he’d just switched coasts from New York to San Francisco in order to start a media consultancy. (I got the LinkedIn notification formally announcing the news just yesterday morning.)

Jim’s most obvious legacy will be his work as a globe-trotting journalist–the author of an important book on the Iraq war and a reporter for TIME in Tokyo and London who eventually oversaw all of the magazine’s international editions. But to me, he was my editor, one of the best I ever had.

If you were making a movie about a TIME-like newsmagazine and wanted to cast the role of a smart, capable, sympathetic editor, you’d try to find someone exactly like Jim. He was tall, good-looking, a little gangly, and, above all, unflappable. The expression on his face in the photo here, which I stole from his Twitter profile, captures him perfectly–those eyebrows, as far as I knew, were permanently arched.

Digging around his recent tweets, I just learned that he had an interest in transcendental meditation. Given his preternaturally unstressed air, it makes perfect sense: Maybe the media business would be in better shape if all of us gave it a try.

As the editor of TIME.com, he remained remarkably calm when I pushed my deadlines to the limit (and beyond). Every change he made to my copy was a carefully-considered improvement. He was good at checking in, offering compliments, imparting wisdom, and admitting mistakes. I trusted him, in part because I knew he trusted me.

Not too long after I began writing for TIME, I met Jim in person for the first time. He took me out for a drink at a bar near the Time & Life Building in Rockefeller Center, and in about 45 minutes, he told me everything I needed to know about TIME–a primer which, in retrospect, gave me as clear and canny an understanding of the institution as I’d ever get.

I last saw him in June, when we met for a beer at a restaurant in the Inter-Continental Hotel in San Francisco called Luce. (When I suggested the venue, I forgot the establishment’s name, but the reference to TIME’s founder was probably Freudian on my part.) I’d just resigned from TIME and filled him in on my plans; he let me know about his intention to come west in search of new opportunities.

He’d already visited a few startups in Silicon Valley and San Francisco, and told me that he was struck by the atmosphere. By and large, people seemed to be happy to be at work. They were energized, excited about trying new things, and not overly worried about the possibility of failure. (The vibe at big New York-based media companies can be radically different, for reasons I don’t have to explain.)

Jim asked me: Was the optimism he noticed normal in the Bay Area? Yes, I said, it was. He was so much looking forward to being part of it, and I still can’t believe that he won’t be.

The New York Observer’s Ken Kurson, who worked with Jim during an earlier part of his Time Inc. career at Money magazine, has written a wonderful remembrance of the man. I’m sure there will be many more to come.

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Hey, I’m Joining Fast Company!

A few words about what's next for me and this site

Fast CompanyJust over a month ago, I resigned from my job at TIME and rebooted this website. I wrote at the time that I didn’t expect to do Technologizer full-time indefinitely–which was another way of saying that I was looking for my next big opportunity as a technology journalist.

I’m happy to say I’ve found it: On July 21, I will join Fast Company as technology editor.

Why Fast Company? Well, I’ve been a fan since its first issue appeared almost two decades ago. But what I’m excited about is its future.

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This Post Will Restore Your Faith in Humanity, While Simultaneously Destroying Your Faith in Me

Mousetrap

I have a problem.

Everyone knows that the only way for online journalism to succeed today is if it “goes viral,” causing people on “social networks” to “click” like crazy. And everyone knows that doesn’t have much to do with the content in question. It’s all about the headline–which, to insure maximum clickiness, needs to make absurd claims, tug at the heartstrings, and/or conceal the upshot of the article so that people don’t feel like they’ve learned anything until they’ve clicked.

Unfortunately for me, none of this comes easily. I grew up in a long-ago era when headlines were supposed to be clear and accurate. We were taught to err on the side of underpromising. I developed all of these now-obsolete habits which I’m having a hard time shaking.

But I think I’ve come up with a solution. If you like Technologizer the way it is, continue to visit Technologizer.com and follow me on Twitter at @harrymccracken and/or @technologizer. Nothing will change.

But I’m launching a new brand, Upfeedy. Mostly it consists of a Twitter feed in which I’ll promote the same old Technologizer stories, only with the most clickbaity headlines I can muster.

Herewith, a few samples:

To recap:

  • Technologizer: not clicky.
  • Upfeedy: the exact same thing, only incredibly clicky.

Thank you for your attention.

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Time For Some TWiT

I had fun spending my Sunday afternoon guesting on This Week in Tech–with guest host Mike Elgan, Cnet’s Lindsey Turrentine and Katie Benner of The Information. We talked about a dizzying array of stuff: WWDC, Google self-driving cars, NSA facial recognition, Glenn Greenwald’s book, Android TV, Amazon vs. Hachette, the right to erase bad stuff from the Web, and–oh yeah–this new independent version of Technologizer.

Here’s the show:

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WWDC 2014 Live Coverage: Come Join Me on Twitter

In many cases, the only way to learn what Apple is announcing at a media event in real time is to read liveblogs or Twitter. This time around, for the WWDC keynote on Monday morning, the company is doing a live webcast–so in theory, you don’t need someone like me.

Still, I’ll be in the audience at Moscone West at 10am PDT on Monday to share news and insta-reactions. I’ve decided to do my live coverage over on Twitter, and will report back here with future thoughts once I’ve had at least a few fleeting moments to reflect on whatever gets announced.

See you on Twitter in the morning–and then again back here, I hope.

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The Land Beyond TIME

Welcome to Technologizer—version 3.0.
Daily Show

Jon Stewart furrows his brow at a TIME cover story which I wrote with my colleague Lev Grossman

Twenty-five months ago, I became an editor at large at TIME.  I’m awfully glad I did.

The gig gave me the opportunity to work with smart people and write everything from splashy print and online features to product reviews to pieceslots of them–which I did mostly because I found something fascinating and thought other folks would, too.

My work also let me interview people like Larry Page, Jeff Bezos, Phil Schiller, and Jack Dorsey and took me to some memorable places such as the offices of Minecraft’s creators in Stockholm and the hallowed Time & Life Building in New York–and, of course, to the never-ending supply of Bay Area tech startups, many of which are within walking distance of TIME’s San Francisco bureau.

It was an honor to contribute to something which has meant as much to me for as long as TIME has, and I’ll cherish the memories forever. But I recently decided it was time to change things up. Friday was my last day at Time Inc.

And here I am again at Technologizer, which I started in 2008. During my time at TIME, it was part of TIME.com. Now it–and I–are independent again.

Old Technologizer

Technologizer as it appeared way, way back in 2009

This version of Technologizer will be a bit different from both the TIME.com incarnation and the first stand-alone one. I plan to focus even more on slow-cooked insight and spend less time frantically cranking out brief stories on the news of the moment. But over on the right-hand side you’ll find TechReads, where I’ll share worthwhile stuff as I read it. Consider it my own dinky version of Techmeme.

Not that I planned it this way, but I’m rebooting this site on the cusp of what should be an eventful month for technology products. Apple’s WWDC keynote is this Monday, Samsung is holding a Galaxy Tab launch in New York on June 12, and Google’s IO conference on June 25-26. I’ll be at all of ’em, and am looking forward to writing about them here.

Up at the top of each page, you’ll find icons which will whisk you to some of the other outposts of the vast Technologizer media empire: our Facebook page; my own accounts on TwitterGoogle+ and Instagram; a Flipboard magazine where I’ll share everything I publish here; and our full-text RSS feed.

One other thing about this new version of Technologizer: I don’t expect that it’ll be my full-time occupation indefinitely. Stay tuned for more news, and thanks for hanging out with me.

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Starting a New Chapter

Back on February 9th, I announced that I had a cool new job, as an editor at large for TIME. I’ll be writing about personal technology for the publication in both its online and print incarnations. And Technologizer is coming along with me: Starting later today, it will become part of TIME.com.

When we flip the switch, heading to Technologizer.com will take you to the new version that’s part of TIME.com. You’ll also find Technologizer posts, and scads more stuff, at TIME.com’s all-encompassing tech section, Techland.

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