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Palm Pre’s iTune Sync: Destined for Oblivion?

You don’t tug on Superman’s cape…
You don’t spit into the wind…
You don’t pull the mask off that old Lone Ranger…
And you don’t use clever workarounds or hacks to do things with Apple products which Apple doesn’t want you to do, because Apple will surely release an update which defeats your clever workaround or hack.

–Jim Croce’s “You Don’t Mess Around With Jim” (minor revision by Harry)  

Palm PreAmong the many interesting features of Palm’s almost-here Pre smartphone is Media Sync, which lets it sync with iTunes on a Windows PC or Mac as if it were an iPod or iPhone. Daring Fireball’s John Gruber and Jon Lech Johsnsen (the uberhacker who reverse-engineered DVD encryption and Apple FairPlay DRM) have been blogging about the new feature. I’m intrigued by their take, and puzzled (so far) by what Palm is up to here.

I think that both John and Jon’s analysis is based on this video from last week’s D conference, in which Palm’s Jon Rubenstein shows the  iTunes synching feature. e specifies that it involves no additional software, and the synching is clearly happening within iTunes, which refers to the Pre as an iPod. Jon (Lech Johansen, not Rubenstein) says that the Pre must be essentially pretending to be some specific iPod model and thereby tricking iTunes into doing the sync, and John agrees, saying it “can’t be legit.”

This analysis is all well-informed and sensible. It’s possible, of course, that it’s wrong–maybe Rubenstein mispoke when he said no additional softwaere was involved, for instance. But for the moment, the Gruber/Johansen take on this is at the very least the most likely scenario.

And if it’s indeed what’s going on, it’s tough to figure out what’s going on in Palm’s head. Reasonable people can debate about whether there’s anything underhanded about one company’s device masquerading as another company’s device to gain access to the second company’s software. Reasonable people can debate about whether Apple has any moral responsibility to permit third-party hardware manufacturers to sync their devices  with iTunes. But it’s all moot: If Apple doesn’t like the Pre’s approach to iTunes synching, and there’s a technical  way for it to stop it, it will, in an upcoming iTunes update. History pretty much proves that. And considering that, it seems pointlessly risky for Palm to do what John and Jon think it’s done: There’s a high chance that anyone who buys a Pre because of this feature will end up disappointed when Apple circumvents it.

(Wild card: Maybe Palm is positive there’s no technical way for Apple to respond to what it’s done. I’m not a USB engineer, but this scenario seems unlikely.)

The odd thing is, it’s possible to write software that peeks int iTunes’ music library and syncs songs back and forth in a way that works quite well: When I owned a Windows Mobile phone, I used The Missing Sync to sync it with iTunes. But such techniques involve the installation of software on a computer, and it’s not iTunes that’s doing the synching. You’re synching with iTunes, not via iTunes. If Palm did this, there’d be no controversy and little chance of Apple striking back, and the Pre would have a neat and useful feature.

Based on the D demo, though, whatever the Pre is doing, it’s something other than that. It’ll be fascinating to get more details once the phone comes out on Saturday, and to see how Apple responds.


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Microsoft’s E3 Presser: The Games, With Beatles

xbox360If fancy gimmickry’s a ways off and social console networking doesn’t catch on, at least Microsoft’s E3 press event had some good old-fashioned games to fall back on.

And yes, Paul McCartney and Ringo Starr were there to lend a hand. More on that later.

Maybe it’s because I’m green on the E3 battlefield, but it seems that Microsoft is making a big push for exclusivity in its line-up. Of the dozen video games announced at the presser, more than half will only be released on the Xbox 360, and in some cases the PC. All of the games had some element of bragging rights for Microsoft.

That started with The Beatles: Rock Band, which will be released for all consoles. Xbox 360 owners, however, will get to download “All You Need is Love,” with the proceeds going to Doctors Without Borders. To mark the announcement, Sir Paul and Ringo indeed showed up, even if their one-liners and lack of musical performance was a letdown.

Additionally, the much-anticipated Modern Warfare 2 will release two map packs that will go to Xbox Live before reaching the Playstation Network.

In another slap in the face to Sony, Metal Gear Solid creator Hideo Kojima took the stage to announce Metal Gear Solid Rising for the Xbox 360. The series has long given preferential treatment to the Playstation brand, with Metal Gear Solid 4 considered a PS3 system seller.

The other exclusives weren’t surprising. Left 4 Dead 2, Crackdown 2, Forza Motorsport 3, Halo 3: ODST and yet another Halo game called Halo Reach all have Xbox 360 predecessors. And we already knew that Microsoft had locked up Splinter Cell: Conviction and Alan Wake.

But as a whole, the games segment of Microsoft’s press event is a testament to the console wars. Exclusivity has little benefit to gamers, but it’s not going away.

One last thing: Microsoft apparently didn’t have time to announce this during the press conference, but it will offer full-length games for digital download. You know it was a monstrous E3 briefing when news of that caliber didn’t make the first cut.

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Google is Serious about e-Books

Google is gearing up to challenge Amazon’s dominance in the e-book market. The New York Times is reporting that the company signaled its intention to introduce a system for publishers to sell digital versions of their books at the BookExpo convention in New York this past weekend.

According to the report, customers will be able to purchase books directly from Google on any device that has Internet access–even smartphones. Publishers would set the retail pricing for new prints, which is expected to be equivalent to hardcover pricing. However, Google is reserving the right to adjust any pricing that it finds to be “exorbitant,” the Times noted.

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Will Xbox Live Be a Hangout?

xboxlivecardMicrosoft wasn’t shy about its intentions during today’s E3 press event: It’s trying to branch out beyond the typical gamer set. Project Natal is one piece of the puzzle, and so is Xbox Live, for which the company revealed five significant additions and improvements.

Let’s make this nice and easy with a list:

Social Networking: Come this fall, Facebook and Twitter will be accessible through Xbox Live. A demonstration showed the usual features, such as status updates and friend lists, presented in the New Xbox Experience’s distinct windows. One feature allows Facebook friends to find each others’ Xbox 360 Gamertags.

“Live Party”: Friends on Xbox Live can watch videos or listen to music together over the Internet. In a brief demonstration, avatars gathered in front of a television (within a television, of course), watching and reacting to the content.

Zune Marketplace: As we heard when Microsoft announced the Zune HD, Xbox Live’s video service will become Zune-branded, but it’ll get at least one substantive change in the form of 1080p streaming videos.

Last.fm: Xbox Live Gold members around the world will have access to millions of songs through Last.fm, simple as that.

Netflix Improvements: My biggest gripe with the Xbox’ 360s Netflix service was the inability to select movies or manage playlists directly on the console. Fortunately, that will change, so a PC is no longer required.

While the Zune and Netflix developments are just tweaks to existing services, the other three announcements go in a different direction. Microsoft wants the Xbox 360 to be a hangout. I can almost sense this ideal of families or friends crowded around the tube, getting a dose of interactive entertainment.

But will people get into it? Live Party didn’t get an enthusiastic response at the press event, and the social networking seems a little clunky for everyday use (especially without a keyboard). I’m reluctant to make a bold prediction either way, but I’m curious to see how this effort pans out.

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“Project Natal” is the Xbox 360’s Motion Control

nadalcamKudo Tsunoda took a shot at the Wii when introducing Microsoft’s answer to motion control today.

“This isn’t a game where you end up on the sofa just kind of using some preset waggle commands,” the project’s creative director said, talking about a physically intense tech demo.

Indeed, the so-called “Project Natal” was impressive, at least from where I was sitting at Microsoft’s E3 press event. As rumored, the technology is a 3D motion-sensing camera that needs no other peripherals to operate.

Video demonstrations included a young man performing karate kicks against an on-screen opponent, his image duplicated onscreen with dead-on accuracy. In the next clip, a girl held her hands like a steering wheel and drove a race car. When she hit a pit stop, one of her family members ran up to the screen and made the motions of replacing a tire.

nadal

We also saw a couple of live demonstrations. In a full-bodied take on Breakout, a girl used her arms, legs and head to hit balls down a 3D corridor. Another demonstrator pretended to throw paint buckets at a screen and created live splatter art.

Finally, Fable 2 creator Peter Molyneux introduced “Milo,” a child that, in a video, interacted with a real woman. In the most impressive moment, she drew a picture, held it in front of the screen, and Milo took a virtual copy, recognizing the color and shape of the drawing. Milo will apparently be demonstrated to VIPs during E3.

Microsoft steered clear from any sort of release window for Project Natal. Everything shown was in prototype, and the initial video shown is “product vision” rather than real implementation. The closest we heard to a timetable is that development kits are going out now.

In my E3 wish list, I said I’d rather see  Microsoft wait until the next console cycle to bust out motion control, but a comment by Don Mattrick, the Xbox division’s senior vice president, suggests that this technology will simply extend the life of the Xbox 360. It seems Microsoft is in no rush to move on to something else.

“We can leap into a new era of interactive entertainment without having to launch a new console,” he said.

You can see the concept video on YouTube.

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Happy Birthday, Napster

NapsterIt was today in 1999 when a then-Northeastern University student Shawn Fanning changed the digital entertainment industry for good. The program he released was called Napster, and it made it stupidly easy to share just about anything. Within a matter of two years, the program went from relative obscurity to 15 million unique users monthly by its peak in February 2001.

I’m not going to sit here and act holier than thou: as a sophmore at Temple University in 2000, I was turned onto Napster by a fellow fraternity brother. Within a few days I was hooked — I had amassed quite the collection of music and videos. So were practically all my college friends with a computer.

Half the stuff I had was those old songs from my youth. Come on, I was like every other college student: I had no money (maybe I should have stopped spending my money on alcohol, but I do digress) and wasn’t about to go drop $15 just for one or two songs that I liked.

Napster made it really easy to solve that problem and at no cost. It’s popularity on some college campuses –including Temple — brought some networks to their knees as hundreds, if not thousands, of students were downloading simultaneously.

Almost immediately, the record industry jumped to action, suing Fanning and Napster in December 1999, although they were not successful in shutting down the network until July 2001.

From there, its assets would be fought over: Bertlesmann attempted to buy the company in 2002 for $85 million, although a judge would later block it. It would later be acquired by Roxio for use of its name for the pressplay service, and most recently was sold to Best Buy for $121 million in 2008.

The significance of Napster has not escaped even the current proprietors of the Na brand. In a post commemorating the anniversary, CEO Chris Gorog admits the industry is still trying to recapture the “excitement” of the original Napster.

Indeed the current service is trying to bring back “free” with its new offering that allows you to listen to an unlimited amount of music and offers five free MP3s on top of that. But you’re still paying $5 a month either way.

Chris may have used the anniversary to “pimp” his new offering as one commenter put it — but he is right about one thing. Without the original Napster, we’d be far behind where we are now. The service made the entertainment industry realize that consumers want more power, and the current state of digital entertainment — and a move back to DRM-free content — owes a lot to Mr. Fanning and that P2P software that swept the world one June day 10 years ago.

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A Layman’s Guide to Apple’s WWDC

macmondayMany had hoped that Apple’s Worldwide Developers Conference would signal the triumphant return of Steve Jobs. It looks like that may not be happening, but there looks to be plenty of other possible outcomes for what we might see at Apple’s yearly developer confab.

Traditionally this has been a developer event, thus any announcements we see here usually are non-consumer. If its not consumer news, what should you expect? Announcements on Mac OS X, new computer systems, new development tools.

At WWDC 2009 it may be slightly different, but only because of the way Apple’s refresh cycle is falling combined with products it already had in the pipe that are ready for prime time. Below, I’ve listed what I think is the Most Likely, Likely, and Not Likely as a guide for those of us Apple fans who may not have the time (or will) to track every Apple rumor that comes across the wires. My thoughts are below the fold.

Before I forget: be sure to participate in our WWDC Prediction Challenge for a chance to win a $100 Apple gift certificate!

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Toshiba (Finally) Does Netbooks

Toshiba Mini NotebookToshiba has been just about the only significant PC manufacturer who hasn’t jumped on the netbook bandwagon in the U.S. market. Until today, that is–the company is announcing the Mini NB205, its first small, low-cost laptop. (Toshiba prefers to call these mini notebooks, not netbooks; I don’t know if the resolution of the netbook trademark spat will affect its choice of moniker.)

When I got an advance peek at the NB205 last week, Toshiba representatives told me that the company decided to wait to ship a netbook (er, a mini notebook) until it could do it right. And the units they showed me did look decidedly upscale–the first models I’ve seen that compete with Samsung’s for general luxe feel. For $399, you get a 2.9-pound machine in a textured, metallic-finish case (in blue, brown white, or pink). The keyboard boasts the comfy and practical through-the-case design and is  as close to full-size as you can get in a machine with a 10.1″ LED screen, and the list of specs is respectable: a 160GB hard disk with a movement sensor, a Webcam, USB that charges even when the laptop is powered off, a decent-sized touchpad with well-postioned buttons, 802.11g/b WiFi, Ethernet, and Bluetooth. For now, it runs Windows XP.

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Twitter Not A Big Hit Among Young Adults

TwitterWhile the 18-24 year old demographic is almost entirely on one social network or another according to a study by the Participatory Media Network — 99 percent to be exact — only a little over a fifth of this group is using Twitter.

The study was released at TWTRCON ’09 in San Francisco, which if you didn’t know (and why didn’t you!) Technologizer’s own Harry McCracken was the “official Twitterer.”

Of this group, 85 percent follow their friends, 54 percent follow celebrities, and 29 percent follow both family and companies. PMN says that this highlights that there is room to grow Twitter as a “marketing vehicle,” but as Caroline McCarthy at Cnet seems to argue on the flipside companies have already been using the microblogging service for marketing purposes for quite awhile.

She seems to say that this isn’t the best news for these folks, and I’d tend to agree. Maybe companies have overestimated the desire for a deeper connection to their customers, and the demand isn’t there. In any case, its all still fairly new so it might be too early to judge just yet.

Regardless, Twitter seems to have quite the untapped potential customer base in this ever increasingly connected demographic. It will be interesting to see what this means for its future. It’s clear the company is going to have to continue to invest in infrastructure as these folks come online — it also could mean Mr. Failwhale may become an ever more increasing visitor to us already dealing with Twitter’s not-so-stellar record of uptime.

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