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Assistant: The Best Reason to Buy an iPhone 5?

Back in April of last year, Apple bought a very young, very neat startup named Siri. 9to5 Mac’s Mark Gurman says that Siri’s voice-controlled semantic search features are going to be built right into the iPhone 5:

Assistant taps into many aspects of the iPhone, according to people familiar with the feature and SDK findings. For example, one can say make appointment with Mark Gurman for 7:30 PM and Assistant will create the appointment in the user’s calendar. On noting events, Assistant also allows users to set reminders for the iOS 5 Reminders application. For example, a user could say “remind me to buy milk when I arrive at the market.” Another example would be integration with the iOS Maps application. A user could ask: “how do I get to Staples Center?” and Assistant will use the user’s current location via GPS and provide directions.

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