Christmas is closing in, so Electronic Arts’s $1 iOS game sale is a big deal. But as GigaOM’s Darrell Etherington argues, it’s also a clever tactic to crowd out iPhone and iPad app charts during the busiest sales period of the year.
The move rubs right up against a glut of new game launches from publishers big and small. NOVA 2, The 7th Guest, Ultimate Mortal Kombat 3 and a bunch of other games were all released on Thursday. Infinity Blade, published by Epic Games, launched last week. Etherington calls the EA sale a bully tactic that robs other publishers of top billing.
He’s right about sales volume, at least. Looking at the app charts on my iPad, every game in the top 10 paid app chart is published by EA. But the list of top grossing apps proves that EA’s strategy doesn’t spell doom for other publishers.