How well can a small software company do on Apple’s new Mac App Store? Very well indeed, if the results reported by the developers of Pixelmator, an image editor, are any indication.
They say that the app grossed a million dollars in sales in the App Store’s first twenty days. The program sells for $29.99 (a limited-time discount from the normal price of $59), so that’s more than 33,000 copies. The Pixelmator folks will net $700,000; Apple will keep $300,000 as its cut.