Back in August, I wrote about Amazon.com’s odd habit of frequently bragging about sales of its Kindle e-reader without ever providing explicit numbers. It continues to do so–and it’s inspired its competitors to do some similarly evasive crowing of their own.
Barnes & Noble issued a press release today that it had sold “millions” of Nooks since the first version’s release in December of 2009. But it mostly bragged about Nook sales without disclosing them, by saying that Nooks are the company’s best-selling products ever, and that the Nookcolor is its best-selling gift this holiday season.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that with millions of NOOK eReading devices sold, the line has become the company’s biggest bestseller ever in its nearly 40-year history. The new NOOKcolor Reader’s Tablet, introduced just eight weeks before Christmas, is the company’s number one selling gift of the holiday season. Barnes & Noble also announced that it now sells more digital books than its large and growing physical book business on BN.com, the world’s second largest online bookstore.
[snip]
Demand for the critically acclaimed NOOKcolor remained high following the product’s introduction in late October through the holidays. Sales have continued to exceed the company’s high expectations.
The only hard number in the release is the “millions” of Nooks sold; we can apparently assume that B&N has sold at least two million devices. (A few weeks ago, it was a minor news story when an Amazon staffer said that “millions” of third-generation Kindles had been sold in 73 days; I wonder if B&N would have been even this specific if Amazon hadn’t made the leap first?)
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