This is kind of clever: A bunch of music merchants in the UK have created a logo to tout the virtues of music in MP3 format:
MP3 is so pervasive that it’s easy to take it for granted–this campaign intends to promote it in the same way that big companies promote their proprietary formats, and therefore get consumers thinking about it and asking for it.
It’s a worthy experiment, and it got me thinking: What if other venerable file formats that are everywhere got their own promotional campaigns and logos? Here, I’ll get the ball rolling…
