Yesterday, after writing about Android fragmentation, I ran into a friend at a conference. He began ranting about a particular type of fragmentation: The way wireless carriers muck up Google’s operating system with junkware, promotional stuff, pointless tweaks, and general bloat that makes the operating system less usable. He got pretty worked up about it. I agreed it was a problem.
I wondered why no company has taken up the challenge of building…well, the iPhone of Android phones. Something that’s elegant, approachable, uncluttered, and respectful of the consumer’s intelligence. Any bundled services would need to be beautifully integrated rather than just shoveled onto the phone indiscriminately, as the apps on Android handsets often are.
And then it hit me: Why not Amazon?