As I’ve chatted with various folks about Google TV over the past week, one question has come up repeatedly: What does this mean for Roku? The inexpensive little box is currently one of the simplest, most effective ways to get Internet video onto an HDTV, and I’ve never met anyone who owned one who wasn’t a fan. Products based on Google TV won’t be carbon copies of Roku boxes by any means, but they’ll surely compete with them.
The good news is that Roku’s player has a solid track record of getting better over time. Earlier this month, the company announced a major makeover of its Netflix channel, and plans to begin to push this update out to Roku owners this Friday.