Apple’s iOS App Store policies have claimed another high-profile victim.
This time, it’s Unpleasant Horse, the first game by Popcap’s experimental 4th and Battery publishing label. Popcap is best-known for the Bejeweled series and Plants vs. Zombies, the latter of which was among the most popular paid iPhone apps of 2010.
Popcap spun off 4th and Battery to experiment with games that aren’t warm and fuzzy enough for the Popcap label. Unpleasant Horse looks cute and cuddly, but it’s actually quite sinister. From the game’s description: “Your idea of a good time is bouncing from cloud to cloud and on to the backs of other, cuter flying ponies, who will thus be sent plummeting to a gruesome, bone-chewing demise, thanks to an unfortunately placed series of meat grinders on the ground below.”