Joost was supposed to be a major part of the future of TV. Instead, the streaming video service went from hot startup to a candidate for “Whatever Happen To?” lists surprisingly quickly. On Tuesday, news broke that it’s refocusing on providing white-label video services, losing its CEO, and laying off much of its staff.
What happened? A whole bunch of things. Over at GigaOM, Om Malik has a good analysis of why Joost will be remembered mostly for having failed to live up to expectations. (The first one that came to my mind–it’s on Om’s list–is summed up in the word Hulu. In many ways, that site turned out to be pretty much what Joost was supposed to be but never quite became.)