Tag Archives | Logitech

Last week, there was much discussion on the Web of one specific tidbit from Logitech’s dismal first-quarter financial results: more of the company’s Revue Google TV boxes were returned to Logitech than got sold.

Logitech has issued a press alert with a few notes:

• The Revue price reduction to $99–it was originally $249–goes into effect today.
• “Google TV 2” is “expected” to come out this Summer. (Google hasn’t said much at all about it so far–the platform was barely mentioned in the keynotes at May’s Google IO conference.)
• Logitech wants to be sure that people understand that the Revue’s “negative sales” didn’t mean that more consumers were returning the boxes that buying them. Consumer returns, the company says, were comparable to those of other products. “Negative sales” means that more distributors and retailers were returning unsold units than buying additional ones. (In other words, it wasn’t that people have been trying and disliking Google TV–they haven’t been interested enough in the idea to buy it, period.)

I still think that the concept of Google TV has promise. But at this point, its future is entirely dependent on version 2 being more usable and less buggy than the original, with more big-name content that doesn’t get blocked by the big media companies that own it.  And if version 2 turns out to be a disappointment, I suspect that Google TV will end up not being one of the arrows that Google chooses to put wood behind.

How is Logitech’s Revue–the first stand-alone Google TV box–selling? Logitech says sales are “slightly negative.” As in, more Revue boxes are coming back to Logitech than are being bought and used by consumers. I feel the company’s pain, but I’m not surprised by the bad news. I like the idea of Google TV, but when I tried the Revue last October, I found its software horrifically rough around the edges, to the point that it was no fun at all. Logitech has knocked the price down from $249 to $99, but a shaky product is a shaky product no matter what the price is.

As Daring Fireball’s John Gruber points out, the Revue is an example of a trend I cover in my new TIME.com Technologizer column: products which ship even though they’re clearly not ready to ship. I don’t know the Revue’s backstory–and tend to think that Logitech may have been as surprised by anyone at how iffy the Google TV software is. But reviewers like me and early adopters who bought the Revue found it lacking, and told other people. Is there any way that Google TV’s chances at success wouldn’t have been a lot higher if Google had finished it six months or a year later and invested the extra time in creating something that pundits and real people would have loved?

Logitech announced its financial results yesterday, and among the factoids it released was this: It sold $5 million’s worth of its Google TV-powered Logitech Revue box rather than the $18 million it expected to move.

I found Google TV so disappointing in its initial incarnation that I’m not the least bit surprised that consumers are staying away in droves. And I’m curious how a smart company liked Logitech, which usually makes very good products, misjudged it so badly—maybe the platform that Google described to it in the planning stages was better than the one that shipped.

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