(Tandy Trower spent 28 years at Microsoft, working on everything from Microsoft BASIC to Windows 1.0 to user interfaces to robotics. In this article–part of our commemoration of Microsoft Bob’s fifteenth anniversary–he recalls his initial reaction to Bob and the Bob-like Office Assistant, and his spearheading of Microsoft Agent, a later attempt to build a better “social interface” of the type that Bob represented.)
After I managed the first two releases of Windows, I shifted my focus to helping improve the design and usability of Microsoft’s products, founding the company’s first user interface design services team. For most products, my team’s efforts involved improving window and icon designs, providing usability testing, defining good design practices, and promoting consistency between products. One of my most unique challenges came with the development of the now infamous Microsoft Bob.
Bob was a very different kind of product than Microsoft had ever created before. It was developed out of motivation to improve and simplify Windows and Microsoft’s application user interfaces, and has somewhat unfairly been considered one of the company’s biggest failures.
Bob first came onto my radar after I received an email from Bill Gates asking me to check on a new project he wanted me to review. The message included a document written by Karen Fries, the Bob program manager. In that document, Karen discussed the motivation behind Bob: the increasing complexity of richly featured GUI applications. There were so many choices for the user in terms of commands and options that it was like going to the supermarket and looking down the cereal aisle and trying to make a choice, or visiting a restaurant with a vast menu.
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