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A Brief Reverse-Chronological YouTube History of Apple

The history of Apple is so long and interesting that some amazingly weighty tomes have been written about it. But I don’t think you need to pore over hundreds of pages to get the gist of the company’s journey. Actually, more than with any other computer company, its advertising tells much of the story. And thanks to YouTube, it’s all a few clicks away, and watching it is downright addictive.

I started to put together this video timeline starting in the 1970s and working my way forward to the present day. Then I realized that it’s more fun–and much bloggier–to begin with current commercials and travel backwards in time. Join me, won’t you?

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