Redbox is coming to the rescue of video game rentals, adding games to every one of its ubiquitous DVD kiosks.
Starting today, all 21,000 Redbox kiosks in the United States will rent video games for $2 per night. That’s more expensive than Redbox’s $1 per night movie rentals, but it’s on par with Blockbuster’s game rental rate of $9 per five nights, and is more flexible.
And besides, Redbox kiosks are easier to find nowadays. After Blockbuster declared bankruptcy in September, the number of U.S. stores in operation dropped from 3,300 to 1,700. Redbox is hoping its grocery and convenience store presence will lead to more game rentals. “We make it very convenient by having our kiosks in front of the places people are at every day,” Joel Resnik, Redbox’s vice president of games, said in April when the company announced its game rental plans.