Tag Archives | Search Engines

Practically Perfect PDF, Courtesy of Google

This is very simple and very useful: Google is now using the Web-based PDF viewer that I’ve been enjoying in Gmail to make it easier to view PDFs that you happen upon on the Web. You know it’s available when you see a PDF in Google Search results with a “Quick View” link:

Quick View

Click it, and you get a nice view of the PDF that retains formatting and doesn’t require you to download the PDF (or even to have a PDF viewer installed on your computer):

Google PDF Viewer

Google says that more than half of the PDFs it’s indexed now offer Quick View, with more to come; others still provide only the not-very-useful, plaint-text HTML view. And I see some PDFs that offer neither Quick View nor HTML and must be downloaded and opened in a PDF application. Even in incomplete form, it’s awfully handy when you want to peek inside a PDF before you go through the bother of downloading it–or when you don’t have any desire to download it at all.

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Google Gets a Better Sense of Time

ShermanGoogle has added some new features to its Search Options feature, a list of search-refinement features that you can choose to turn on over on the left-hand side of search results pages. They include the ability to increase and decrease the number of shopping sites that appear in results; to filter for blogs, books, or news; and to see only sites you’ve already visited, or only sites you’ve never visited. But the new features I find most intriguing are two that involve restricting results to a specific timeframe: either the last hour, or any range you specify.

This latter one is an enormously helpful research tool–it lets you, for instance, instantly find articles about Osama Bin Laden published prior to September 11th, 2001. It’s not like the Internet Archive’s Wayback Machine, which can call up cached versions of old sites as they once appeared; pages only come up if they’re still in a site’s current version. But I’m already giddy thinking about the time this feature will save me when I dig into old stories, and the items it’ll help me find which I would otherwise have missed.

Google clearly has an ongoing interest in understanding the Web based on the factor of time: For instance, it added a timeline search feature to Google News a few months ago. I’d love to see it meld all these tools together into one cohesive time-based search feature.

I’m also curious whether it’ll ever leave the Search Options panel open in search results’ default view. (Both Bing and the new Yahoo Search have left-hand menus.) Search Options is increasingly full of good stuff–but it’s way too easy to forget it’s there, and as far as I can tell there’s no way to tell Google that you want it open all the time.

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Wize’s New Shopping Search: Wiser, Still Room For Improvement

WizeWize, a shopping research site that attempts to be a one-stop resource for finding out what folks think about products of all sorts, officially unveiled a major redesign on Tuesday. It’s a useful upgrade to a powerful reference tool, although I encountered a number of quirks as I explored the wealth of information it contains.

Wize reminds me of Retrevo, but that site goes deep on a specific range of consumer electronics products, and Wize covers stuff of all sorts, including a broader range of tech items, video games, home appliances, food and wine, toys, baby products, perfume, toys, and more. It aggregates millions of user reviews (and some professional ones) from all over the Web, coming up with overall ratings, letting you browse individual reviews and find merchants, and letting you see how products compare–including Wize Choices (well-reviewed items) and Unwize Choices (poorly-reviewed ones).

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Shouldn’t Every Day Be Google Doodle Day?

If you visited Google on Sunday–and odds are pretty good that you did–you may have noticed that its logo sports what seems to be a typo but is really a celebration of the company’s eleventh anniversary

Google's 11th birthday

The special logo is known as a Google Doodle, and it’s a tradition almost exactly as old as Google itself (the first one appeared in September of 1998 to celebrate the Burning Man festival). And if Google Doodles were ever a scarce resource, that day is long past. Shall we recap September–so far?

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Goby, a Search Engine For Activities

Goby LogoLooking for something to do? Starting now, you can look to Goby, a new search engine that launched Tuesday night. Rather than trying to beat Google at its own game, Goby is trying to be really good at one thing: helping you find places to go and activities to participate in–whether they’re in your own backyard or halfway around the world. That includes everything from trails to hike to museums to visit to hotels you might want to stay at.

Goby’s search field is actually three search fields: What would you like to do, Where, and When. Fill in the first two (and, optionally, the third) and Goby will come back with Web results, including photos, map locations, and a “What’s Nearby” button.

Goby Results

How is this better than using Google? Goby, unlike Google, understands the concept of a general area; if you search for hiking trails in San Francisco, it’ll alert you to ones in Marin, too. Unlike Google, it can figure out the dates in results–if you’re going to New York over a specific long weekend, you can search for gallery shows taking place then. And Goby does a good job of winnowing out Web pages that don’t relate to activities and events–in my tests, it never returned results out of left field.

Much of the time it works quite well, but this debut version of Goby is interesting as much for its potential as for its current state. It asks you “What would you like to do?”, which implies that it wants you to answer with a phrase like “ride a bike” or “see a concert.” but when I entered those phrases for San Francisco, I got zero results. (Entering the terser “bike” and “concert” worked well.) When you enter a date or date range, Goby doesn’t sort the results by date, which means that its first results may not be for the period you specified even when it has ones that are. And I found it sometimes returned dupes–multiple links to the same event or locale. (In some cases, these were for activities that occurred on multiple dates, but you’d think Goby could roll up all the results into one entry.)

Goby’s default geographical range for results was also sometimes way broader than I expected–when I searched for museums on Cape Cod, for example, many of the results were in Boston. Using the embedded Google Map to pinpoint the area I was interested in helped a lot.

Unlike sites such as Yelp and TripAdvisor, Goby isn’t primarily about helping you quickly judge the quality of places you might go–it’s more of a traditional search engine, aggregating links that take you off to other sites when you click them. The basic idea’s full of promise, and the company is full of plans to expand up on it (with versions for mobile phones, for instance). I’m sure I’ll check it out when I’m planning to travel–or just looking for ways to fill a quiet weekend around town.

[UPDATE: I just encountered another Goby limitation I didn’t catch the first time around: It doesn’t work in Safari. You get a message saying it’s working to support all browsers, and a link to download Firefox. Certainly a major gotcha for Mac users…]

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Bing Search Gets Visual

Bing LogoHere at TechCrunch50, Microsoft search honcho Yusef Mehdi just announced Bing Visual Search, a new feature which is supposed to be going live any moment now at http://www.bing.com/visualsearch. (Actually, it seems to have gone live and then stopped working again, at least for me–and oops, now it’s working again. Sort of. Okay, now it’s broken again.)

It’s a pretty clever feature that displays results as thumbnail images of stuff–cameras, handbags, movies, U.S. presidents, athletes, dogs, and a whole lot more. The images fly into place, and if you refine your search (say, to cameras of a certain megapixel range) they rearrange themselves onscreen. It’s unquestionably an eye-catching effect and a fun way to discover information; it also helps reinforce part of Bing’s apparent strategy, which is to be a far splashier search engine than the intentionally plain-jane Google. And in cases when aesthetics are the overriding aspect of your search–such as with handbags–it might be the single best way to browse results.

Visual search is apparently only available for subjects that Microsoft has prepped for the service, but dozens are available and the company says it’s working on more.)

More thoughts on Visual Search once I can get it to work reliably for more than a moment or two at a time–for now, after the jump, a few fuzzy photos from the TechCrunch stage.

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I Like Searching. But I’d Rather Sit Back and Not Search

deliveryOnce again, I’ve guest-blogged over at BingTweets about the future of search–or at least the future of search that I’d like to see. This post is called “What’s Better Than Searching? Delivery!” And it’s about the potential for services to get really smart about the things we’re interested in, and really good at delivering information related to them without us lifting a finger. (Yes, I know that alerts services of various sorts have been around for eons–but even the best of them aren’t the result of anything like the effort the world has put into improving Web search over the past fifteen years.)

If you check out the post, lemme know what you’d like to see in an alert service–either over at BingTweets, or right here.

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Is Google Too Powerful?

Google GlobeOver at TechFlash, Galen Ward of real-estate search company Estately has blogged about the way that Google integrates results and promotions for its various features (such as Google Maps, YouTube, Google Checkout, and real estate search) into its search results. He says the practice makes it hard for other companies that compete with Google–and which might even offer superior services–to succeed, and that it therefore hurts consumers. He goes so far as to wave an obvious red flag by comparing Google today to Microsoft in the 1990s. (He also says that if the government interfered with Google, it would probably make the situation even worse.)

The question “Is Google too powerful?” is as big and complicated as Google itself. I’ll try to blog some thoughts about it soon. But for the moment, I want to take your pulse in the form of today’s T-Poll:

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Yahoo Was a Search Company. The Original One.

Yahoo LogoDo you remember the first time you searched the Web? I do. In vivid detail. It was in late October or early November of 1994, in a conference room at PC World. My friend Pete Loshin showed me a new site that he explained could find information on the Internet. I performed this query as a test, and was amazed by the results. Which probably amounted to all of ten or fifteen sites–but hey, we’re talking 1994.

The search site was, of course, Yahoo–the site that introduced the world to the idea of finding stuff on the Web, and prospered by doing so. So I’m puzzled (along with others) by new Yahoo CEO Carol Bartz’s statement to the New York Times that Yahoo has “never been a search company.”

Okay, I’m not completely surprised. Yahoo stopped being focused entirely on search pretty early on. It tended to outsource aspects of search to competitors such as AltaVista and, later, Google–and then it had its lunch eaten by Google. After a period of trying to build its own world-class search engine, it’s now decided to outsource the whole shebang to Microsoft for the next decade. Yahoo’s future, clearly, is not about search–and I guess it’s convenient to maintain that its past wasn’t, either.

But I can’t believe I’m the only person who became entranced by the early Web in part because early Yahoo was so amazing who’s saddened to see the company keep its own roots at arm’s length, as it were. Here’s the Yahoo I remember–except this version is from 1996, so the one I visited in 1994 would have been even cruder.

Old Yahoo

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Bing Gets a Jingle

Bing LogoI just this very moment formulated a new theory about search engines: It may be impossible to do good TV-style advertising for them. They’re free, you can try them at will, and if they’re not pretty self-explanatory, they’ve failed from the get-go. All of which makes it hard to spend thirty seconds saying anything useful about them.

With that in mind, my instinct is not to judge the user-generated Bing jingle video that won Microsoft’s contest too harshly. TechCrunch’s MG Siegler compares it to Hell; I just find it…odd. (Possibly intentionally so, and odd in a catchy way, at least.) And except for the fact that the lyrics wouldn’t scan, it could be about any other search engine on the planet, from Google to a tenth-stringer like Mamma.

(I’m not going to stoop for criticizing the ad for the fact that the queries shown, such as “Learn to dance like Jonathan,” don’t provide useful results in Bing or any other search engine.)

Also looking on the bright side: It’s nowhere near as odd and ineffective as years and years of Ask.com ads that cost that company way, way more money than the $500 that Microsoft paid its contest winner.

Ask.com

Another plus: Bing’s new singing, dancing spokesman doesn’t vomit onscreen.

(Full disclosure: Bing is an advertiser on this site, and I’m a contributor to the Bing-sponsored BingTweets.)

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