SendLove.to, which launched this week, wants to get people talking about politicians, entertainment figures, and other celebrities–and to do so, it’s launching an intriguing service that feels a little like a Facebook Like button and a little like a commenting system. It hopes that vast quantities of blogs will start using it, creating a giant community of people across the Web assessing famous personages.
SendLove is available as a plugin for WordPress, Tumblr, Blogger, and other blogging platforms. Its technology scans the words in an article, identifies public figures mentioned in them, and turns their names into hyperlinks. Click on one of the links, and you can vote the person in question up or down, and (optionally) add a comment about him or her.
At the bottom of the page, SendLove rejiggers the comments section so that there are tabs for the personages mentioned in the post. The tabs graph the person’s popularity over time, both at the specific site and across the Web.