Google has settled with the Federal Trade Commission over its Google Buzz social network, an issue that has been haunting the search giant for well over a year. The FTC had accused it of using “deceptive tactics” and violating its own privacy policies when it launched the service, and has required it develop a “comprehensive” privacy plan.
From the start, consumers almost lambasted Buzz for sharing personal information, which quickly made it to the courts. The fault could be laid squarely at the feet of Google: the company failed to explain well how the service worked.
In its initial incarnation, Buzz’s worst feature was probably “autofollow,”which seemed more than a little creepy since it made guesses on who your friends were merely by frequency of e-mail contact through Gmail, and then proceeded to disclose your personal data without asking.