Tag Archives | Sony

Sony Shrinks the Size and Cost of E-Books

Sony ReaderIf Sony is a bit nonplussed over all the attention for Amazon’.coms Kindle, it’s understandable. The Japanese consumer-electronics behemoth beat Amazon to market with e-book readers that share much of the Kindle’s appeal and technology, and their current touchscreen model arguably has a better interface than the Kindle 2. (Of course, the Kindle benefits hugely from its wireless connection and large selection of new books.)

Sony Reader Touch EditionNow Sony’s striking back with a couple of interesting new e-readers–including one called the Reader Pocket Edition (seen at left) that has a five-inch e-ink screen and a $199 pricetag, $100 less than the Kindle 2. Its very name pitches it as being pocketable; I haven’t seen one in person, but I’m guessing that the five-inch display means it’ll be a tight fit in a shirt pocket. (The pocket-filling iPhone has a 3.5-inch screen).

I’ll be intrigued to see if a relatively cheap, relatively small e-reader will appeal to folks who haven’t splurged on a Kindle. It’s true that iPhones and iPods Touch already make pretty pleasing e-readers thanks to apps like Kindle for iPhone and Eucalyptus, but the Pocket Edition’s screen is larger and its E-Ink display should let it run for days on a charge.

Sony is also announcing the Reader Touch Edition (at right), a touchscreen model which matches the Kindle’s six-inch screen and $299 price, but doesn’t have wireless. (Sony told ZDnet that it’s working on a wireless device.) It’s also matching Amazon’s price of $9.99 for bestsellers and new releases–down from $11.99–and touting its million-book library, although that figure includes a lotta public-domain tomes from Google.

People keep treating the Plastic Logic reader as the Kindle’s principal rival, and maybe it will be, once it stops being vaporous (it’s due sometime next year). For now, though, it’s really an Amazon-Sony battle–and it’s nice to see Sony coming back for more.

Are you any more interested in a $199 five-inch Sony e-reader (sans wireless) than in a $299 six-inch Amazon one?

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Playstation 3 Now 70% Cheaper … To Build.

playstation3Here’s a tidbit from Sony’s recent investor conference call that everyone but TotalVideoGames apparently missed: The Playstation 3 is roughly 70 percent cheaper to build than it was at launch.

This is according to Nobuyuki Oneda, Sony’s executive vice president and chief financial officer, who provided the figure when pressed by investors. More than any of the rumors we’ve been hearing ad nauseum for months, this is the best indication that the Playstation 3 will have a lower price tag this fall.

Nonetheless, it was only a few weeks ago that Sony’s chief executive, Howard Stringer, said the company would lose money on every console sold if the price were lowered. Both claims can’t be right, so one of these Sony execs doesn’t have his facts straight.

Sony hasn’t disclosed the PS3’s original manufacturing cost, but a couple estimates have pegged the number at $800 at launch, dropping to $400 in January 2008. iSuppli’s estimates from last December said the console costs $448.73 to build, so there’s room for error in the unoffficial estimates.

But let’s just say the PS3 build cost was $800 per unit initially. Knock off 70 percent and you’re left with $240 per unit. That means Sony not only gains from each console sold at $400 each, it can afford to bestow the now-mythic $100 price drop and still profit.

Not that a price cut would surprise anyone. Game publishers have on several occasions raised their cries for a cheaper PS3 to a crescendo. The logic says more console sales equals more game sales, but Sony has always insisted it can’t take the hit up front.

The problem is, both console sales and software sales were down last month, and Sony is taking huge losses. There will eventually come a point where it’s more economical for Sony to invigorate both sides of the equation than to keep maxing out earnings on console sales alone. I think that time is coming sooner than later.

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Bravia Gets Netflix. What About Playstation 3?

netflix2Thanks to a partnership with Netflix, Sony Electronics’ Internet-capable Bravia televisions will be able to stream Netflix movies starting this fall.

That’s great news for Bravia owners, but I want to know whether Sony ever intends to bring Netflix to the Playstation 3. The odds of finding out for sure are admittedly slim, so let’s take a look at what’s been said to determine the likelyhood:

The chatter began last year, shortly after Netflix came to the Xbox 360 as part of a major interface update. John Koller, director of hardware marketing for the Playstation, told GamePro in December that the PS3 would focus on rentals and downloads. He cited a focus group in which participants weren’t enthused about Netflix on the Xbox 360, because they could just as easily watch movies on their laptops. Sounds fishy to me, but for our purposes it’s a vote of no Netflix interest on Sony’s part.

In February, Sony got downright nasty, responding to Microsoft’s boasts of one million Netflix sign-ups on the Xbox 360. In a rebuttal, Sony passed around a list of bullet points explaining why its service is better. Chalk this up as another sign Netflix isn’t coming to the PS3.

But then, there were some glimmers of hope. March saw a survey asking Netflix subscribers whether they’d stream to their PS3s if all it took was a $10 streaming disc that somehow handled the job. The next month, a Netflix job posting sought an engineer to build out the service on gaming consoles, prompting a Netflix spokesman to say that “for now,” console streaming is exclusive to the Xbox 360. Finally, in May, another Netflix survey appeared, but without the $10 streaming disc fee, and with the possibility of Wii streaming as well.

Which brings us to today. The stars are ever-closer to aligning, but there are barriers. For starters, we don’t know whether Microsoft has Netflix locked in an exclusive console arrangement. Ignoring that, it’d take some serious pride-swallowing for Sony to follow Microsoft in such obvious fashion. And there’s evidence that Sony’s doing just fine without Netflix anyway.

In short, I’m not counting on PS3 Netflix support anytime soon.

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Sony Finally Does a Netbook

Sony NetbookThe last major PC manufacturer who didn’t sell a netbook in the U.S. is jumping into the pool: Sony has announced that its VAIO W will arrive in August. The specs are standard stuff: a 1.6-GHz Atom processor, 1GB of RAM, a 10.1-inch screen, a 160GB hard drive, Bluetooth, Draft-N Wi-FI, Ethernet, two USB ports, a Webcam, and slots for SD and Memory Sticks. It runs Windows XP. And while the price is a tad on the high side at around $500, the screen resolution is, too: It’s a relatively roomy 1366 by 768. Oh, and the W is available in three colors: berry pink, sugar white, and cocoa brown.

I’m a netbook fan, but most models are starting to blur together, since specs, features, and industrial design are usually similar. (One exception: HP’s upcoming metal-encased, feature-rich Mini 5101.) The industry still has a weird, uneasy relationship with the form factor, but now that everyone’s making ’em, I hope we’ll see a new generation of models with additional features and some creativity in the industrial-design department. (Sony’s VAIO P almost counts as a new approach to the netbook, even though it predates the W.)

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PSP Go Could Run Faster

press-sony-psp-go-1Sony won’t tell you this up front, but it seems the PSP Go will carry a faster processor than the existing PSP-3000.

That’s at least according to FCC filings dug up by Sony Insider. The portable gaming device, which is due in October and will get all of its content through Internet downloads, will include a 480 MHz clock frequency, compared to 333 MHz in the PSP-3000. Sony hasn’t commented on the discovery — enjoying the holiday, perhaps.

Now, this doesn’t mean that the PSP Go will run faster all the time, if at all. The original PSP was bound to 222 MHz until a firmware update unleashed its full potential, Sony Insider notes. We could be looking at a similar situation with the PSP Go, where users would have more power at their disposal down the line.

That’s still an interesting scenario, because it could lead to exclusive games or other content for the new device. Then again, Sony’s Kaz Hirai said at E3 that “the PSP Go will not replace the PSP-3000 or the UMD,” adding that both models would support the same games.

Another possibility would allow the PSP Go to tap a little extra power for the most demanding games, even if they’re designed for both devices. We could also be looking at support for applications (i.e., not video games) that take advantage of the superior hardware.

In any case, the news suggests that the PSP Go and the PSP-3000 aren’t equals, as Sony has worked hard to suggest. More than just a design upgrade with downloads instead of discs, it looks like the PSP Go has a performance advantage as well.

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A Playstation Phone? Sooner Than You Think.

playstation-logoOne of the most cherished Sony rumors surfaced again over the weekend, as Nikkei reported that the company is considering a cellphone and video game hybrid.

Rumor has it that Sony could bring together a project team as early as July to combine functions of an Ericsson phone with Sony’s gaming devices. Reuters, which spotted Nikkei’s article, didn’t use the “Playstation Phone” terminology, but that’s what everyone’s thinking. This is particularly interesting given that Sony refused to license the Playstation brand to Ericsson on a previous occasion because the technology wasn’t there.

So is the rumor true? It’s certainly not impossible, but all the retellings of this report missed an interesting tidbit from a week ago: Sony is already planning to integrate Playstation with an existing touch screen phone, the Satio.

Speaking at a press conference in Singapore, Hirokazu Ishizuka, head of Sony Ericsson’s Asia Pacific Region, said that “you can enjoy your PlayStation games so therefore this product is so powerful and we are very confident [of] this product’s success.” The report by ABS-CBN didn’t elaborate further except to say that gaming is part of a larger multimedia platform for the phone, which is due in about six months.

It’s not clear exactly what Ishizuka meant by his statement. We know the Satio’s PlayNow arena is a robust multimedia service, but it remains to be seen whether any Playstation branding will creep in.

ABS-CBN’s report would be perfect if Ishizuka was talking about the Aino, another Ericsson phone notable for its ability to remotely stream music and vidoes from a connected Playstation 3. Alas, we’ve got two phones that would for all intents and purposes be a Playstation Phone, if only they were mashed into one.

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The Original Walkman vs. the iPod Touch

On Wednesday, a legendary gadget turns thirty–Sony’s Walkman, which put high-quality music into our pockets for the first time. Back when I was at PC World, we named the original model, the TPS-L2, as the greatest gadget of all time; the iPod was #2. The Walkman name lives on via new phones and digital audio players; if the iPod name is still in use in 2031, thirty years after the debut of Apple’s first music player, I’ll be impressed.

I was reminded of the anniversary by a fun BBC story by a 13-year-old who tried replacing his iPod with a Walkman (he wasn’t impressed). And I was moved to create a T-Grid comparing 1979’s TPS-L2 to today’s most highly-evolved iPod, the iPod Touch. Like the Beeb’s teenaged tester, I wouldn’t give up my iPod (which happens to be an iPhone) for a Walkman. But I’m not so sure that the TPS-L2 wasn’t equally as impressive (and fashionable) in its day, in its own way…

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Hey, the PSP Go Feels Good!

press-sony-psp-go-1I will now attempt to navigate a PSP Go hands-on article without using any puns related to locomotion.

Let’s start with the specs, which were known even before Sony officially announced the new model. It’s 40 percent lighter and 50 percent smaller than the existing PSP-3000, the company says. A 16 GB flash drive is on board, and there’s a Memory Stick Micro slot for expansion up to 16 GB. There’s no UMD drive, so games and videos are downloaded directly onto the device.

Maybe it’s the lightness, but the PSP Go miraculously works despite its small size and cramped layout. The controls slide down from the bottom half of the device, so holding it is decidedly different than grasping the sides of the PSP-3000, and a bit awkward at first.

Still, the Go rests comfortably in the hands. Keep in mind that the ones I tried were firmly shackled to a kiosk (seen below), with a metal guard in place to keep the controls open, so I couldn’t hold the device in different ways or get a true sense of the weight. Even so, a nearby PSP-3000 was markedly heavier.

pspgotopshackle

The analog pad, which is now depressed into the handheld’s surface, is easy to reach, even if the thumb irritation from using it hasn’t gone away since the last model. Face buttons can be pressed with accuracy, and triggering the two shoulder buttons required no extra effort despite resting on different parts of my fingers.

I played LittleBigPlanet and Jak and Daxter: The Lost Frontier during my time with the Go. The console has a smaller screen than the PSP-3000 — 3.8 inches compared to 4.3 inches, respectively — but I didn’t have any trouble discerning what was happening.

As for software, the PSP Go uses the same media bar as the PSP-3000. Kotaku reports that Sony is working on a solution for PSP-3000 owners to transfer their UMD games and wants to have something in place before launch.

Like any handheld, your mileage may vary in the comfort department. Most of what I heard from other reporters is positive, but gripes with the design are inevitable; it’s all a matter of taste. If the $250 price tag doesn’t scare you, I’d still recommend trying the device instead of impulse buying on October 1.

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At E3, Sony’s Strictly For the Gamers

playstation3In my mind, I was readying a trend piece on how this year’s E3 was all about broad appeal from the big three console makers. That plan was scrapped after Sony’s press conference, which was tailor-made for the college male demographic.

This was no more evident than in Sony’s motion control demo. The unnamed project used a handheld device with buttons, like the Wii, but tracked it in 3D space with a camera, like Microsoft’s Project Natal.

But while Nintendo continues to push its family-friendly image, and Microsoft strives to prove that Natal will make the Xbox 360 accessible to all, Sony’s tech demo included first-person shooting and swordfighting. Movement on the screen synced perfectly with the demonstrator’s actions, even as he walked around with a virtual gun in hand. To be fair, Dr. Richard Marks, who presented the technology, said Sony’s tech will afford casual experiences as well, but he also dedicated a fair amount of time to what he called “gamers’ games.”

It was a rough demo — far less polished than what Microsoft showed yesterday — but Sony Computer Entertainment of America CEO Jack Tretton said it will launch in the Spring of 2010.

Sony also gave lots of screen time to shooters and action games, including Uncharted 2: Among Thieves, Assassin’s Creed 2, God of War III and MAG, which boasts 256-person online multiplayer.

The company also thrilled the crowd by announcing Final Fantasy XIV (the 13th game is still in production) and showing a trailer for The Last Guardian, by the makers of the critically-acclaimed Ico and Shadow of the Colossus. Both will be PS3 exclusives.

For balance’s sake, Sony tried to fit in a couple of plugs for a Hannah Montana bundle with a pink PSP. It drew guffaws from the audience at every reference.

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