John Paczkowski of All Things Digital got Apple to comment on the unexpected rejection of Sony’s Reader e-reading app for the iPhone. Spokesperson Trudy Miller told him:
We have not changed our developer terms or guidelines. We are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase.
What Miller is saying is that it’s okay for developers of e-reading apps to provide access on the iPhone to e-books bought in the browser or elsewhere–but that they must also make it possible for users to buy those books using iOS’s in-app purchasing feature, which would let folks buy books in the app itself (and would give Apple a 30 percent cut of the profits).
As Paczkowski points out, this is a big change for e-book merchants, and one that might drive them crazy; they’ll now be forced to cut Apple in on book sales. But it’s conceivable, at least, that if they play ball and implement this feature, it’ll be a modest plus for consumers: They’ll be able to buy books without leaving their favorite iPhone e-reading apps.