Tag Archives | The Microsoft Store

Save Your Money, Steve: Five Reasons Why We Don’t Need More Microsoft Stores

Agreeing with me is not a prerequisite for Technologizer contributors. (Actually, I always learn more when our other writers–and commenters–have a take that’s in conflict with mine.) I was happy to read Ed’s post on why he shares Steve Ballmer’s apparent belief that Microsoft should build many more Microsoft Stores. But even though Ed makes his case cogently, I’m still not sold on the argument that Microsoft should mount an Apple-like campaign to sell products directly to consumers through hundreds of retail outlets. Here’s why.

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