I’m not as good about taking public transportation around San Francisco as I should be, but for the past three days I’ve been attending the Web 2.0 Summit conference at the Palace hotel, which is right upstairs from the Montgomery St. subway stop. So I’ve been riding to and fro each day, and spending time in the station. Which, at the moment, has devoted every single bit of its advertising real-estate to ads in Microsoft’s “I’m a PC” series, part of its “Life Without Walls” campaign for Windows.
If you’ll recall the TV component of the campaign, you may remember that the folks in it were a pretty wholesome bunch. Inspiring, even: an astronaut, a South African teacher and her students, a farmer, an underwater explorer, and several brainy geek types (including Bill Gates himself). They made the PC seem like a force for good.
Strangely enough, the “I’m a PC” folk in the subway ads are a distinctly different bunch. Most of them scowl. They threaten. They’re a little too into themselves. I don’t want to spend any time with most of them than I have to. (I apologize if I’m overthinking all this, but I’ve spent a lot of time staring at them while waiting for trains.)
After the jump, a gallery of Microsoft’s mass-transit spokespeople. (My apologies for the quality of the photography–subways aren’t great places to take snapshots, especially when you’re worried that a transit cop might assume you’re a terrorist.)
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