Facebook describes itself as “a social utility that helps people communicate more efficiently with their friends, family and coworkers.” True enough, but there’s one basic problem: The more friends, family, and coworkers you communicate with, the less efficient Facebook is. That’s because it offers surprisingly few features for navigating your way through the surging sea of updates you get if you have more than a handful of connections. Once an item scrolls off the front page of your news feed, chances are pretty good that you’ll never see it again. And interesting nuggets can get lost among stuff you couldn’t care less about.
Enter Wowd, a real-time search engine that aims to help Facebook be better at living up to its own mission. It’s introducing a new version with something it calls a “social discovery client for Facebook” today. I got a sneak peek before it opened the tool up to the masses.
Special pre-Apple WWDC edition: