Contests aren’t something I’d normally report on, but T-Mobile’s “Battle for E3” contest strikes me as newsworthy.
Entrants must upload a 15-second video to T-Mobile’s Facebook page, explaining why they are ultimate gamers and should therefore be chosen as an E3 “correspondent” for the company (i.e., play lots of video games before they’re released). The top prize, aside from the trip to Los Angeles, includes LG’s G2x Android phone.
Without reading into this too much, I think it’s interesting that a wireless carrier is taking such a keen interest in E3. This, combined with other signs, make me think smartphones could finally have a strong showing at the trade show.
Consider these other factors that make smartphones more relevant for E3 2011 than any other year:
There will always be pieces of the smartphone gaming biz missing from E3. Apple won’t be there, nor will countless small-time developers who provide the content. But if I don’t see dozens of iPhones, Android phones and Windows Phones lining the booths of the Los Angeles Convention Center, I’ll be shocked — and a little disappointed.
By Jared Newman | Tuesday, May 10, 2011 at 8:17 am