By David Worthington | Friday, June 19, 2009 at 6:28 pm
File this one under “irony”‘ Microsoft’s is providing an incentive to purchase Apple’s iPhone though its Bing marketing campaign. In an attempt to entice users to try its Bing search engine, the company is offering 35% discount for AT&T’s online store, which sells iPhones.
When Microsoft CEO Steve Ballmer said that Apple’s iPhone had “no chance” of gaining significant market share, no one would have expected that Microsoft would lend a hand one day.
The discount is valid for both existing and new customers. However, it is not immediately deducted from the purchase price for AT&T customers. Happy shopping. Could I also interest you in some Bing merchandise?
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June 20th, 2009 at 8:19 am
Although I think the Palm PRe is much better than the iPhone, check out Bing, it is a pretty cool search engine.
June 21st, 2009 at 6:01 am
Kind of a sneaky way of promoting the iPhone, since no one HAS to buy one when they go to an AT&T Store.