Last week, Microsoft brought Facebook, Twitter, Last.fm and the Zune Marketplace to Xbox Live. And it’s been a rousing success! According to Microsoft, at least.

The company says nearly two million people signed into Facebook from Xbox Live in less than a week since the feature launched on November 17. Almost one million people created Last.fm Internet radio profiles, and 1.7 million people checked out the Zune Marketplace, which is the Xbox 360’s new digital storefront for 1080p video. Microsoft suspiciously left out usage numbers for Twitter, saying only that the service “was abuzz” with Xbox-based tweets.

There is, of course, reason to be skeptical about these numbers and what they mean. Usually, Facebook and Twitter are only open to paid Xbox Live Gold subscribers, but from November 20 until yesterday, those services along with the rest of Xbox Live Gold were open to everyone in the United States, including non-paid Silver members. That means more of Xbox Live’s 20 million total active users may have tried the new services than usual.

And besides, trying doesn’t mean liking. I signed in to Facebook and sent a Tweet from Twitter, but didn’t particularly enjoy either experience. I fired up the Zune Marketplace but didn’t buy anything (and actually, I was sort of offended that music videos cost $1 to $2, when you can easily find them for free on YouTube). The only service I used in earnest was Last.fm, which came in handy for a party I happened be throwing over the weekend.

There was one statistic from Microsoft that was truly impressive: On November 10, launch day for Call of Duty: Modern Warfare 2, more than 2.2 million people logged in to play. It’s proof that no matter how hard Microsoft tries to show the value in all of Xbox Live’s extra services, it’s still all about the games.

 
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