Somehow, it just isn’t a stunner that identity-theft protection company LifeLock–the one with the ads that revealed its CEO’s Social Security Number–turned out to be a tad questionable. After being charged by the FTC and 35 states with everything from failing to live up to its sweeping claims to being sloppy with customers’ personal information, the company has ponied up $12 million and promised to try and do better.

One lesson: cheesy ads nearly always means cheesy company…

 
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