Nook Gets Cheaper…and Even Cheaper

By  |  Monday, June 21, 2010 at 8:36 am

Barnes & Noble has knocked the price of its Nook e-reader down from $259 to $199–and announced a Nook with Wi-Fi but no 3G connection for $149. The $199 model is the lowest-cost e-reader with 3G; the $149 one matches the price of the Kobo from B&N retail archrival Borders. (The Kobo doesn’t even have Wi-Fi–you download books to a computer, then sync them over via USB cable.)

Amazon.com’s Kindle is still $259 as I write, but Amazon has had plenty of time to decide how to respond to a B&N-initiated price war, and presumably has a strategy in place already. Seems like the general post-iPad trend is for E-Ink e-readers to get dive down below $200 in price; it’ll be surprising if the Kindle–the current model, anyhow–is an exception.

 
12 Comments


Read more: , ,

4 Comments For This Post

  1. Benj Edwards Says:
    June 21st, 2010 at 8:41 am

    Excellent news. It’s about time that some good ‘ole healthy competition drove down the price of e-readers. Soon, I can actually consider buying one.

  2. Bill Says:
    July 31st, 2010 at 9:09 pm

    Maybe someday states will even charge sales tax to Amazon purchases to really even the playing field! Until that time I will never buy an e-reader from them.

  3. heulenwolf Says:
    June 21st, 2010 at 12:43 pm

    Sounds like a good deal. $50 for the 3G modem upcharge is low in comparison to just about anything else out there. Throw in the perpetual 3G service at no additional fee and it starts to look like a steal. I wonder how long it will be before someone hacks it to work like a MiFi? Then, I wonder how long it will be before the first customer either loses their 3G service for violating terms of service or hits some kind of data cap?

  4. bims Says:
    July 2nd, 2011 at 3:19 pm

    Thanks for posting this, It?s just what I was researching for on bing. I?d a lot relatively hear opinions from an individual, barely than a company web web page, that?s why I like blogs so significantly. Many thanks

8 Trackbacks For This Post

  1. Amazon Repsonds Says:
    June 21st, 2010 at 12:24 pm

    […] Posted at 12:24 pm on Monday, June 21, 2010 Well that was quick! For a few hours this morning, Barnes & Noble’s 3G Nook cost $70 less than a Kindle. Now the Kindle is ten bucks less than the Nook. Wonder what the chances are that B&N will […]

  2. Borders Sort of Responds to the E-Reader Price Wars. You Out There, Sony? Says:
    June 22nd, 2010 at 2:24 pm

    […] the $259 pricetag on Amazon’s Kindle and Barnes & Noble’s Nook. Then B&N cut the Nook’s price to $199 and introduced a $149 model, and Amazon responded by knocking the Kindle down to $189. The Kobo is still a cheap e-reader, but […]

  3. New Amazon Kindle: Even Kindlier and Less IPaddish Says:
    July 28th, 2010 at 7:24 pm

    […] model with free 3G access; $139 model with Wi-Fi (both prices undercutting roughly comparable Barnes & Noble Nooks by […]

  4. New Kindle – same only different « The Book is Dead Says:
    July 28th, 2010 at 8:18 pm

    […] model with free 3G access; $139 model with Wi-Fi (both prices undercutting roughly comparable Barnes & Noble Nooks by […]

  5. Barnes & Noble Doubles Down on the Nook Says:
    July 30th, 2010 at 7:21 am

    […] highest profile of any e-reader, but Barnes & Noble seems to be pretty darn serious about its Nook. The New York Times reports that the company is planning to make space for Nook boutiques in its […]

  6. Advanced Technology Blog » Barnes & Noble Doubles Down on the Nook Says:
    July 31st, 2010 at 2:49 pm

    […] highest profile of any e-reader, but Barnes & Noble seems to be pretty darn serious about its Nook. The New York Times reports that the company is planning to make space for Nook boutiques in its […]

  7. E-Reader Price Wars: Kobo Tries to Keep Up Says:
    August 31st, 2010 at 8:33 am

    […] then Barnes & Noble set off e-readers price wars by cutting the price of the Nook from $259 to $199 and introducing a $149 Wi-Fi-only model. Amazon knocked the Kindle’s price down to $189 a few hours later–and last week, it […]

  8. The Android Developer forum Blog » Barnes & Noble Takes the Wraps Off of Nookcolor and Android Developers Program Says:
    October 27th, 2010 at 11:53 pm

    […] Lynch contended. Over the past year, products in the highly competitive e-reader market have kept tumbling down, especially since the introduction of Apple’s iPad in […]