Barnes & Noble’s New Nook Attempts to Out-Kindle the Kindle

By  |  Tuesday, May 24, 2011 at 8:44 am

Barnes & Noble’s first e-reader was the original E Ink version of the Nook, which had its virtues but lagged far behind’s Kindle in terms of overall polish. Then the company released the Nook Color, which went off in an un-Kindle-ish direction: color, richly-formatted magazines, and Android apps.

Today, B&N announced another new Nook–and this one, it appears, is meant to take the Kindle on more squarely than either of its predecessors.It’s $139 (matching the price of the Wi-Fi Kindle, but not the ad-supported one). It looks like a Kindle, with a gray case and 6″ E Ink screen (and no color touchscreen strip, the most striking feature of the original Nook). It stresses great battery life–in fact, Barnes & Noble is claiming two months on a charge, vs. one month for the Kindle.

Unlike the Kindle, the new Nook has a touch-enabled screen, which lets it shrink the size of the keyboard by ditching the Kindle’s physical keyboard. B&N says it weighs under 8 ounces, compared to 8.5 ounces for the Kindle. And the company says that the E Ink display has 80 percent smoother page turns and less of the annoying flashing effect when you flip a page compared to  “other eReaders”–which, I suspect, includes the Kindle.

The new Nook has some of the features of its pricier color brother, including the Nook Friends social-networking and book-sharing tools. But it doesn’t appear to have an app store (and it runs Android 2.1, an old version of the OS–Android is presumably just plumbing on this reader, not a point in its favor).

Barnes & Noble is calling this Nook “The Simple Touch Reader,” which stresses one Kindle-like feature (simplicity) and one potential advantage over the Kindle (touch). Until now, the biggest single advantage the Kindle has had over the Nooks has been that simplicity–the degree to which the device, in Jeff Bezos’s words, disappears in your hands. Matching it will be no cakewalk–as evidenced by the earlier Nooks and all the other non-Amazon e-readers that aren’t as pleasingly minimalist–so I’m really curious to try the new Nook and see how B&N did.

The reader ships on June 10th, and is available for preorder now.


Read more: , , ,

12 Comments For This Post

  1. The_Heraclitus Says:

    I loke the Nook with the color bar at the bottom better. More functional.

  2. ezhanebrand Says:

    Oakley Sunglass Sale The next day Guo Jianbo told Xiaomin; "out, out!"

    oakley O frame goggle She began to write her hand unsteadily finished the day: Guo Niu, 1874 students … … tremor was more severe. st9asf

    oakley radar pitch sunglasses His wife was quickly said by the beautiful Excuse me excuse me.

    oakley sunglasses for sale Once people read the book five times better than I read, my problems are absent-minded, too nervous, too many thoughts in order. Better than good quarters, those food, those people, those books.

  3. Muay Thai Says:

    Yea, I have that too. Looks much better. Muay Thai Combinations | Muay Thai Kick | Martial Arts for Children

  4. @kawika Says:

    It's lighter (plus) but thicker (minus). It uses touch (plus) but no 3G option (minus). It has free access to AT&T Wi-Fi hotspots (plus) but not Audible content (minus). And it attempts to simplify the browsing, buying and page-turning experience. If it succeeds there, it should have a good shot and competing well with the Kindle 3, which I own and like except for all the buttons. I can only hope Amazon and B&N continue improving their experiences to keep the pressure on Apple, whose iPad is also a favorite at our house.

  5. Jeff Says:

    Does it allow folder creation? Nobody ever talks about sideloading books or the software on these devices.

  6. iPhone gloves Says:

    when you want to use this ebook in winter outside,a pairs ofbest touch screen gloves is a must unless you want to have your fingers frozen up

  7. ebpp Says:

    I like the different alternatives on the nook, but any of them are trying to make it something that it's not

  8. Eric Says:

    What a great article, I found this to be quite an enjoyable read.
    San Antonio chiropractor

  9. Alen Coder Says:

    Thanks for sharing this powerful article with us. I've been doing some research for my own link building service business, and I found your article by accident.

  10. Yahya Says:

    I visited this page first time and found it Very Good Job of acknowledgment and a marvelous source of info………Thanks Admin! Phone LookupReverse Phone Lookup

  11. MMA Videos Says:

    I agree mate, some nice points in here.

  12. Julien Says:

    Looks like a nice e-reader. I hope I'll test it soon. Let's see how Barnes & Noble do with this one. Nice article.