I was lucky enough to be at Amazon’s press event yesterday in person. (I enjoyed the company of about 16,500 of you who attended our liveblog, cohosted by Macworld’s Jason Snell.) Amazon has now posted the full video of the event, so you can see what I saw:

 

In many ways, Amazon’s presentation mirrored Apple’s iconic Steve Jobs keynotes: CEO spouting stats, announcing products, and saving the best for last, interspersed with videos. Amazon’s Jeff Bezos is a gifted speaker and did a good job. I was startled by one major difference between an Apple event and this one–Bezos received only sporadic smattering of polite applause. There were no thunderous ovations or wild cheering. I don’t think that was a sign that the audience wasn’t impressed–but the ratio of journalists to employees and VIPs may have been higher at the Amazon event than at typical Apple ones.

(Yes, there are some journalists who clap and hoot at Apple events, but it makes me cringe when they do. Non-journalist types, however, are entitled to get as raucous as they please.)

 
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