For my CNET blog, Challengers, I wrote about Google’s television ad for Google+, and the prospects for its social network in general: 

Google+’s best shot at success involves it becoming indistinguishable from Google. Instead of being a place, it can be the social glue that ties together Google’s search engine, Gmail, Google Apps, and scads of other services that hundreds of millions of people already use. If Google figures out how to make its whole dang world feel like a Facebook competitor, it’ll be a big deal.

 
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