Posted by Benj Edwards | Sunday, February 12, 2012
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The Soul of Atari
Atari co-founder Nolan Bushnell led his company with the heart of a showman. Nowhere is this more graphically demonstrated than this in 1976 print ad for a new lineup of Atari coin-op games. In it, Bushnell sits among a whimsical, multi-genre display representative of the company’s games, his trademark pipe clenched in a toothy smile.
Bushnell’s leaps of creative fancy set the playful tone of the video game industry as a whole. In a sense, the soul of Atari — and Bushnell’s vision — lives on in every game we play today.
More gaming nostalgia on Technologizer:
February 13th, 2012 at 4:49 am
Thanks for the nostalgia Benj, this brings back many fond memories.
February 13th, 2012 at 1:26 pm
A little off on the Tank console and joystick history there. It wasn't the Tank console first and then the VCS/2600 and the sticks weren't chosen for one over the other. They were in development simultaneous. In fact the Tank console (called Tank II in the Atari version), the last of the dedicated consoles, was there simply in case something went wrong with the VCS. It didn't and the Tank console was cancelled accordingly. Additionally, the sticks used in this and the VCS were not CX-40's, they are the spring loaded CX-10's.
February 13th, 2012 at 4:48 pm
I had a feeling I'd hear from you on this one, Marty. Thanks for clarifying that murky bit of Atari history for us.
February 20th, 2012 at 7:48 pm
Benj, not a problem. Great article otherwise!
February 13th, 2012 at 1:30 pm
Wasn't that F-1 game in Dawn of the Dead?
February 13th, 2012 at 1:59 pm
I actually owned a Hercules pinball game. It was easily the heaviest piece of electronics I have ever purchased for home use. It cost $500 from a Denver arcade refurbishing shop and came with free shipping back in 1993. Never broke down once in the 2 years I owned it but don't recommend putting this in the basement. Gave it away rather than trying to move it to my new house. Still, it was a lot of fun.
February 14th, 2012 at 8:47 am
Just as a comment, the guy who eventually created programming to supercede scrolling as approximated in F-1 was Steve Hanawa, who worked as head of R & D for Sega of America during the Master System's initial launch. The game he did this in, which revolutionized racing games forever, was Turbo.
February 24th, 2012 at 12:34 am
"Puppy Pong" did in fact get some kind of national exposure — it was a one-bid prize on a nighttime (Dennis James) episode of "The Price Is Right" during the 1974-75 season. Janice Pennington and Anita Ford were shown playing it.
February 24th, 2012 at 12:38 am
AnitRa Ford, sorry. Also, here's the segment where Puppy Pong was offered (audio only, sorry):
http://j-shea.com/TPIR/nighttime/750715b.mov