Archive | Features

The True Face of Mario

Posted by Benj Edwards on April 25, 2010 at 11:40 pm

Everybody knows Mario–Super Mario.  And how: an oft-cited 1991 poll found that more American children recognized Nintendo’s cheerful mascot than they did Mickey Mouse.  Almost two decades later, the famous cartoon plumber, forever clad in blue overalls, regularly stars in blockbuster games for the Wii and DS.

Regarding Mario’s origins, it’s common knowledge among game fans that legendary game designer Shigeru Miyamoto created him for 1981’s Donkey Kong arcade game. But few know that Nintendo borrowed Mario’s name and Italian heritage from a real man.

That man’s name is Mario Segale, and he’s not a plumber. He’s a wealthy real estate developer in Tukwila, Washington.  Segale unwittingly stepped into video game history by renting out a warehouse that served as Nintendo’s U.S. headquarters in the early 1980s. At that time, a financially struggling Nintendo of America (NOA) was preparing the U.S. launch of Donkey Kong. Legend has it that NOA President Minoru Arakawa noticed physical similarities between Donkey Kong’s short, dark-haired protagonist and the landlord. So the crew at NOA nicknamed the character Mario, and it stuck.

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Hey, My TV Just Crashed!

Posted by David Worthington on April 21, 2010 at 8:22 pm

There’s a little-known fact: you don’t need to buy set-top boxes or gaming consoles to enjoy digital media on your TV. Unfortunately, buying more hardware is oftentimes the easier–although more limited–option at the moment.

I just got a great deal on a nicely equipped Samsung LCD television. It comes equipped with DLNA (Digital Living Network Alliance) client software. DLNA is an industry specification that allows devices to share content over a home network.

DLNA servers share content that is played and viewed on clients like televisions. Samsung provides free software to turn your PC into a home media server.

Easy, you might think. Wrong. Samsung’s DLNA server software only works on Windows, and the application’s interface is hardly intuitive. Weaker yet, the client can only play a limited volume of codecs, and has no support for copy-protected media. The average non-geek would be in over his or her head.

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The Bob Chronicles

Posted by Harry McCracken on March 29, 2010 at 1:54 am

What’s the most efficient way to deride a technology product as a stinker and/or a flop? Easy: Compare it to Microsoft Bob. Bring up the infamous Windows 3.1 front-end for computing newbies–officially released fifteen years ago this week, on March 31st, 1995–and you need say no more. Everything from OS X to Twitter to Google Wave to (inevitably) Windows Vista has gotten the treatment.

Bob’s pervasiveness as an insult long ago transcended its brief period of prominence as a product. By now, it’s unlikely that the vast majority of people who use it as shorthand for “embarrassing tech failure” ever actually used it–any more than the average person who cracks jokes about the Ford Edsel has spent time behind the wheel of one.

But Bob didn’t start out as one of technology’s most reliable laugh lines. It may strain credulity given Bob’s current reputation, but back in 1995, even pundits who had their doubts about the software seemed to accept the idea that it was a sneak preview of where user interfaces were going. And even though Bob died just one year later, Microsoft continued to Bob-ize major applications for years–most notably every version of Office from Office 97 through Office 2003, all of which featured the notorious Office Assistant helper, better known as Clippy.

In its own odd way, Bob is ripe for rediscovery. Hence our fifteenth-anniversary celebration, which includes the story you’re reading; a guided tour of Bob in slideshow form; and memories of Bob and its offspring from Tandy Trower, who worked at Microsoft for 28 years. Whether you’re appalled by Bob, defiantly enchanted by Bob, or never knew Bob at all, read on–and let us know what you think.

(Thanks to Dan Rose, Rogers Cadenhead, and David Worthington for their help with our Bobfest.)

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Bob and Beyond: A Microsoft Insider Remembers

Posted by Tandy Trower on March 29, 2010 at 1:00 am

(Tandy Trower spent 28 years at Microsoft, working on everything from Microsoft BASIC to Windows 1.0 to user interfaces to robotics. In this article–part of our commemoration of Microsoft Bob’s fifteenth anniversary–he recalls his initial reaction to Bob and the Bob-like Office Assistant, and his spearheading of Microsoft Agent, a later attempt to build a better “social interface” of the type that Bob represented.)

After I managed the first two releases of Windows, I shifted my focus to helping improve the design and usability of Microsoft’s products, founding the company’s first user interface design services team. For most products, my team’s efforts involved improving window and icon designs, providing usability testing, defining good design practices, and promoting consistency between products. One of my most unique challenges came with the development of the now infamous Microsoft Bob.

Bob was a very different kind of product than Microsoft had ever created before. It was developed out of motivation to improve and simplify Windows and Microsoft’s application user interfaces, and has somewhat unfairly been considered one of the company’s biggest failures.

Bob first came onto my radar after I received an email from Bill Gates asking me to check on a new project he wanted me to review. The message included a document written by Karen Fries, the Bob program manager. In that document, Karen discussed the motivation behind Bob: the increasing complexity of richly featured GUI applications. There were so many choices for the user in terms of commands and options that it was like going to the supermarket and looking down the cereal aisle and trying to make a choice, or visiting a restaurant with a vast menu.
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The Secret Origin of Windows

Posted by Tandy Trower on March 8, 2010 at 11:41 pm

Few people understand Microsoft better than Tandy Trower, who worked at the company from 1981-2009. Trower was the product manager who ultimately shipped Windows 1.0, an endeavor that some advised him was a path toward a ruined career. Four product managers had already tried and failed to ship Windows before him, and he initially thought that he was being assigned an impossible task. In this follow-up to yesterday’s story on the future of Windows, Trower recounts the inside story of his experience in transforming Windows from vaporware into a product that has left an unmistakable imprint on the world, 25 years after it was first released.

Thanks to GUIdebook for letting us borrow many of the Windows images in this story.

–David Worthington

Microsoft staffers talk MS-DOS 2.0 with the editors of PC World in late 1982 or early 1983. Windows 1.0 wouldn’t ship for almost another two years. From left: Microsoft’s Chris Larson, PC World’s Steve Cook, Bill Gates, Tandy Trower, and founding PC World editor Andrew Fluegelman.
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Fifteen Consumer Electronics Design Mistakes

Posted by Benj Edwards on February 7, 2010 at 11:39 pm

You saved and you saved until you could finally buy that shiny new $1000 gadget that promised you everything under the stars. When it came time to plug it in, you found your joy being subsumed by abject horror. Your stomach plunged deep into your gut and you (yes, mortal non-designer you) recognized a fundamental flaw in your flashy gizmo so obvious that it made you want to pick up the device and smash it over the designer’s head.

Even the best designers make mistakes…but this article isn’t about them. We’re about to, ahem, celebrate the worst consumer electronics designers through the lens of their faulty creations. Since I’m far from an all-knowing technology god, I’ve limited our survey to fifteen design problems that have not only bugged me through the years, but that are widespread enough to have bugged many of you too. These problems aren’t limited to current technology, but they all fall into the nebulous realm known as “consumer electronics.” You know: TVs, telephones, VCRs, DVD players, MP3 players, and more.

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Snap Judgments! The Early iPhone Skepticism

Posted by Harry McCracken on February 1, 2010 at 4:03 am

A month ago, before any of us knew anything for sure about Apple’s tablet, I looked back at the period before any of us knew anything for sure about Apple’s phone. It turned out that about 95% of the speculation and rumors about the iPhone had nothing to do with the device that Apple actually announced at Macworld Expo in January of 2007.

Now that we know quite a bit about the iPad, a massive rush to judgment is already underway, with pundits predicting everything from historic success to epic failure. Which led me to wonder: How accurate were the first predictions that got made about the iPhone’s fate? So I went back and read scads of stories from the first couple of weeks after the phone’s announcement.

Overall, they weren’t bad. Lots of pundits said it was a landmark product with the potential to transform the phone business. But there were plenty of dissenting opinions, too. This article is devoted to them.

I’m not dredging up these stories to mock anyone. For one thing, some of them make reasonable arguments about the original iPhone’s limitations; it’s just that the phone managed to thrive despite them. For another, I thought that famous flop the G4 Cube would be an influential hit, and am therefore in no position to taunt anyone for making inaccurate forecasts about Apple products. I’m doing this because I think reviewing iPhone predictions is a useful exercise as we think about the future of the iPad.

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The Long Fail: A Brief History of Unsuccessful Tablet Computers

Posted by Harry McCracken on January 27, 2010 at 3:04 am

“Insanity,” novelist Rita Mae Brown wrote, “is doing the same thing, over and over again, but expecting different results.” By that standard, the long history of tablet computers doesn’t quite count as insanity–manufacturers have tried a variety of form factors and features over the years. But the results are the same, over and over again: failure. It’s the classic example of a gadget that the industry keeps coming back to and reintroducing with all the hype it can muster–and which consumers keep rejecting.

Today, Apple is announcing its first true tablet. It took the company thirty-four years to get around to it, and it’s just about the only outfit in the business that abstained until now. Whether the device looks brilliant or misbegotten, all evidence suggests that there won’t be much that’s repetitious about it. Even so, it’s worth looking back at more than two decades of attempts to get tablets right–none of which really succeeded, and some of which failed on a monumental scale.

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Mr. Edison’s Kindle

Posted by Harry McCracken on January 24, 2010 at 11:04 pm

“The best way to predict the future is to invent it.” So said legendary tech visionary Alan Kay. He was absolutely correct. But he might have added that inventing the future is anything but a cakewalk. Even though everyone who does it has the luxury of learning from predecessors who tried and failed.

The brightest inventors on the planet keep coming up with ideas that never amount to much–even when they set out to solve real problems, and even when their brainchildren foreshadow later breakthroughs. And professional tech watchers have long proven themselves prone to getting irrationally exuberant about stuff that just isn’t ready for prime time.

Thanks to Google Books’ archives of Popular Science, Popular Mechanics, LIFE, and other magazines that frequently reported on futuristic gizmos, we have a readily accessible record of technology that failed to live up to the initial hype–including random notions that never got off the drawing board, startlingly advanced products that didn’t find a market, and very rough drafts of concepts that eventually became a big deal. The best of them are fascinating, even when it’s not the least bit surprising that they flopped.

Herewith, fifteen inventions–not that all of them ever got built–that were at least a decade ahead of their time. They’re in chronological order, starting with the inspiration that gave this article its title.
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