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The Twelve Most Tarnished Brands in Tech

Quick, what’s the most admired technology brand? Maybe you answered Apple. Or Google. Or maybe even Microsoft. I’m reasonably certain, however, that none of the brands you’re about to read about sprung to mind. They’re all damaged goods–severely damaged goods in most cases.

No brand is guaranteed eternal health. (The two most powerful tech trademarks of the mid-1980s were arguably Compaq and Lotus; both are still around, but in greatly diminished form.) The brands in this story haven’t just lost a little of their luster. Most were once among the most respected names in tech, but ran into financial hardship and got sold (often repeatedly) to new owners who were usually mostly interested in strip-mining whatever goodwill the brands retained with the American public.

If you ever loved any of the names in this article–and chances are that you once had a high opinion of at least a few of them–prepare to feel a tad glum.

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Technologizer Predicts: The 2010 Edition

Once again, I’ve cleverly avoided making any predictions for the coming year by asking you to do the job instead. Dozens of you responded to my call for prognostications earlier this month; I enjoyed reading ’em all and have selected some highlights for this post. (A year from now, we can see how many came true, as we did with last year’s crop.)

First, an announcement: We have a winner for the Olive 4 Hi-Fi Music Server that we offered to tempt you to submit your predictions. We picked Aaron Neyer (whose fearless forecasts you’ll find below) in a random drawing as explained in our original post. Congratulations, Aaron!

The Olive folks, incidentally, have a limited-time special offer that Technologizer readers qualify for: If you buy an Olive 4 by December 31st, they’ll throw in the recent 17-CD set of remastered Beatles albums for free. Here’s a special page to visit if you want to take advantage of the deal.

Okay, end of announcement. Prediction highlights follow after the jump (you can read all the submissions here). Once you’ve read them, feel free to add some last-minute forecasts of your own. And happy 2010!

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The Speculative Prehistory of the iPhone

Remember the very first iPhone–the one that sold for $249, had an iconic click wheel, a cool slide-out keypad, and a unique two-battery design–and which ran on Apple’s very own nationwide wireless network? No, not the iPhone that Steve Jobs unveiled at Macworld Expo San Francisco on January 9th, 2007. It didn’t have any of those features. I’m talking about the one that was an ever-changing figment of the collective imagination of bloggers, reporters, analysts, and others who wrote endlessly about the iPhone in the months before anyone outside of Apple knew much of anything–including whether or not the phone existed at all.

I’ve been thinking about that era of blissful ignorance lately. Coverage of Apple’s supposedly-upcoming tablet device (allegedly to be known–maybe–as iSlate) is building to a similar crescendo. Just as with the iPhone, the tablet is already the subject of gazillions of words’ worth of rumors, reporting, guesswork, wishing, and hoping.

Can we learn anything about Apple tablet pre-coverage from the pre-coverage of the first iPhone? I think so. So I revisited much of the early iPhone scuttlebutt for this article. Herewith, choice bits from a bunch of old stories, with summaries of what they got right and wrong…and then some overall thoughts.

The art sprinkled through this story consists of concept iPhones rendered by fans and other interested bystanders prior to the real iPhone’s debut. I’m entertained by them all–but please note that none look even a little bit like the phone that Steve Jobs brandished at Macworld Expo.

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Technologizer’s 2009 Predictions: Hey, a Lot of This Stuff Really Did Happen!

A year ago, I asked the Technologizer community to make tech predictions for 2009. Lots of you chimed in–and with 2009 wrapping up, it’s time to revisit your forecasts and see whether they were eerily accurate, in the ballpark, or bizarrely off-base. Here we go…

Digital Entertainment

Prediction: “I think what’s going to be the big news story of 2009 is the further personalization of entertainment. Apple has been on the cutting edge of this with such items as the iPod and iTunes, but I see a dark horse coming up that is going to change the game. But mass-communication as we know it is going to begin a steady decline, with people preferring to listen to their own portable video and audio libraries, on their own schedule and terms, and eschewing the old model of “I must be home at 9 pm to watch Desperate Housewives”. Broadcast television, which is already slated to go all-digital in February, is going to soon become as quaint as 78 rpm records.”–Dave Mackey

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This Dumb Decade: The 87 Lamest Moments in Tech, 2000-2009

If ever a decade began dumb, it was this one.* When clocks struck midnight on January 1st and the dreaded Y2K bug turned out to be nothing but a mild irritant, it proved once again that the experts often don’t know what the heck they’re talking about.

Which was a relief–and a fitting way to kick off the technological era we’ve lived in ever since. Yes, it’s been an amazing time. But it’s also seen more than its share of misbegotten decisions, bizarre dramas, pointless hype, and lackluster products and technologies–often involving the same people and companies responsible for all the amazing stuff.

So–with a respectful tip of the Technologizer hat to Business 2.0 and Fortune’s 101 Dumbest Moments in Business and, of course, to Esquire’s Dubious Achievement Awards–let’s recap, shall we?

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When Bad Things Happen to Good Products

Technology companies are awfully fond of comparing their work to poetry and art. Unlike most poets and artists, though, techies seem incapable of leaving well enough alone.

In fact, the industry’s whole business model depends on rendering last year’s model obsolete and convincing customers to fork over money for something visibly different. True, that strategy often yields worthy products–but it has also been known to prompt “upgrades” that were new but hardly improved.

Herewith, a look at ten disappointing (and sometimes disastrous) updates to formerly winning hardware, software, and services. No, this list doesn’t include the most legendary cruddy upgrades of them all, Windows Me andWindows Vista. (Covering them would have been like shooting operating systems in a barrel.)

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The 25 Most Notable Quotes in Tech History

The 25 Most Notable Quotes in Tech HistoryIt’s not love, war, or baseball. But over the years some memorable things have been said about technology. Some have been memorably eloquent; others are unforgettably shortsighted, wrongheaded, or just plain weird. Let’s celebrate them, shall we?

A few ground rules for the list that follows: I considered only statements attributable to a specific individual, which ruled out most ad slogans (“Think Different”) and many durable Internet memes (“You are in a maze of twisty passages, all alike”). I did, however, include individuals who happened to be fictional, or canine, or inanimate. I also let a couple of quotes slip in that are not strictly speaking about technology, though neither would exist without it–one from 1876, and one from earlier this decade. Sue me.

It’s hard to rank quotes by how notable they are. So I faked it by listing them using an imprecise, unscientific factor I call Googleosity: the number of results Google reports that reference (or riff upon) each quote. (You may quibble with the queries I performed to determine Googleosity, but I tried my best.) Googleosity tends to reward quotes that are not only famous but fun–they’re the ones that people like to allude to, to parody, and to generally weave into blog posts and other online conversation.

We’ll start with the quote with the lowest Googleosity factor, and work our way up from there.

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The 20 Greatest Tech Underdogs of All Time

The 20 Greatest Tech Underdogs of All Time

Rocky. The Chicago Cubs. Charlie Brown. Avis, back when its whole schtick centered on being America’s #2 rental car company. America loves its underdogs–and the technology business has always been home to a disproportionate number of exceptionally lovable underdogs. They may never achieve market leadership, but without them, the tech in our lives would be less interesting, innovative, and inspiring.

So what is an underdog? Merriam-Webster says it’s a “loser or predicted loser in a struggle or contest” or a “a victim of injustice or persecution.” For this list, I’m using a somewhat different, tighter definition. Continue Reading →

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Classic PCs vs. New PCs: Their True Cost

PC FaceoffYou’re familiar with Moore’s law.  You know all about the accelerating pace of information technology.  Regardless, you’re still amazed at how many gigabytes you can fit in your pocket these days.  Remember how your first computer’s entire hard disk only held 20 megabytes? You could accidentally swallow a thousand times as much data now if you weren’t careful.

But how much did that old hard drive cost?  I mean really cost?  Our memories get fuzzy on this point, because the buying power of the U.S. dollar has not remained constant over the years.  Inflation has decreased the value of the dollar, per dollar, continuously for over a century.  That means if you bought an IBM PC for $3,000 in 1981, you were actually spending the equivalent of $7,127.69 in today’s dollars.

Wait..what?  $7,000 for a PC?  Does anybody buy a $7,000 PC these days?  Does anybody even sell a $7,000 desktop PC now?  In our present climate of plentiful sub-$1,000 computers, surely a $7,000 PC must be the most incredible machine ever invented.  But for a business-oriented machine in 1981, that sounded cheap.

To examine this trend, let’s take six classic personal computers from yesteryear–some cheap, some expensive–and see what you could buy today for the same price.  And we’re not talking original retail price here; we’re going to take inflation into account.  For example, the Commodore 64–once considered a low-cost home computer–originally sold for $1,331.62 in 2009 dollars.  Today you can get quite a bit for that much money.  How much?  That’s what we’re going to find out.

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