Sprint needs something, anything, to keep it relevant. It is staring two huge rivals — Verizon and AT&T — in the face, and will become the odd man out if the AT&T merger goes through. So what is it to do?
If you believe what the Wall Street Journal is saying Sprint has done, you all but sell your company’s soul for the iconic iPhone.
Sprint is likely to lose money on the iPhone deal through at least 2014, the paper reports, but it seems to think that the device could be key in keeping the carrier relevant. The gamble carries a lot of risk: Sprint could find itself straddled by a costly deal that could bring the entire company down if it fails.