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Microsoft's New Commercial: Windows is a Generic Equivalent to OS X

Microsoft’s moving ahead with more commercials in its “I’m a PC” series, one of which it’s posted at a section of Windows.com called Laptop Hunters. Let’s watch, shall we?

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Can’t argue with the truth of the basic gist here: There are tons of well-equipped Windows notebooks under a thousand bucks, and only one Mac laptop option, the basic white MacBook. If Lauren, the shopper in the commercial, had told me she wanted a 17-inch laptop for less than a grand, I could have saved her the trip to “the Mac store” she makes: Sorry, Lauren, Apple no can do. (Hey, I can’t afford a 17-inch MacBook Pro, either.)

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Ubisoft Goes DRM-Free for Old Games

prince_of_persia_-_the_sands_of_time_2003The folks at Good Old Games, or GOG as they like to be called, sent me a beaming press blast today about how they’ve brought megapublisher Ubisoft on board. The Web site’s stock in trade is old video games for download — Duke Nukem, Freespace, MDK, etc. — so now they’ll be getting titles like Beyond Good and Evil and Prince of Persia: The Sands of Time.

But here’s the hook: GOG’s offerings don’t include any Digital Rights Management, so players are free to install as many copies as they want, wherever they want.

Ubisoft has stumbled with DRM in the past. Last summer, legally downloaded copies of Rainbow Six Vegas 2 for the PC wouldn’t work because they lacked an authentication disc (duh), and the company resorted to an illegal crack from a warez group to fix it (d’oh). A few months prior, DRM rendered Assassin’s Creed unplayable for some rightful owners as it unsuccessfully tried to authenticate over the Internet.

So when Prince of Persia was released for the PC in December, Ubisoft threw its hands in the air and abandoned DRM for the game. Ars Technica suspected that this was just a way for the company to build evidence of how much money they lose without copy protection.

I don’t know whether that’s true, or whether the results from Prince of Persia had any bearing on the deal with GOG, but it’d be great to find out. Unfortunately, the handful of questions I sent Ubisoft’s way have so far gone unanswered.

In any case, I’m not keeping my hopes up for a drastic change in Ubisoft’s philosophy, but I’ll post an update if I hear differently. I suspect the company is willing to play by GOG’s rules in order to get the content out there. The site launched a public beta in September, and its as good a source of revenue for dated PC titles as Ubisoft is going to get. Besides, if there was any danger of widespread piracy for those old titles, it reared its head a long time ago.

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The More Phone App Stores the Merrier

BlackBerry OpenBusinessWeek is reporting that RIM is close to opening an online application store for its BlackBerry smartphones that will provide its customers with an experience similar to Apple’s App Store. Microsoft, Nokia, and Palm application stores are expected to follow.

Imitation is the sincerest form of flattery, but for Apple’s competitors, it’s a matter of necessity. Apple offers iPhone users a seamless experience for discovering, purchasing, and upgrading their applications. The competition lags far behind, but is preparing to counter punch.

The first punch comes from RIM. It will launch its application store in Las Vegas at the CTIA wireless conference, according to the BusinessWeek report. RIM has a fair number of applications available for its platform, but the selection is still limited in comparison to other mobile platforms. That shortcoming was something that I did not like about my BlackBerry, as well as having to reboot my phone every time I installed a new application.

Microsoft’s upcoming store, which it calls Marketplace, has a lot of potential. If Microsoft knows anything, it’s how to keep developers that use its platforms and tools happy. There are already a good number of applications available for Windows Mobile, and I think that Marketplace stands a good chance of being be a decent offering.

The same goes for Nokia. The Symbian operating system is still the most widely used mobile operating system in the world, and there is no shortage of applications available for its devices. The problem has been finding and installing them.

If other phone OS companies open decent storefronts, the iPhone will be less differentiated from the crowd. But Apple may have already gained brand loyalty during the iPhone’s period of App-Store uniqueness. I’m not what you would call a fanboy, but there would have to be a really compelling offering for me to switch to another device from my iPhone. Regardless of what I buy next, I’m just happy that I will have better products to pick from as a consequence of Apple’s leadership and the rest of the industry’s tendency to follow its lead.

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Technologizer: The Guardians of Knowledge?

typealyzerthinkerDo you, our readers, think that Technologizer is resistant to innovation? Organized and efficient? Respectful of authority? Loyal team players?

These were the analyses bestowed upon this blog when I punched the URL into Typealyzer, a free Web tool that reads the text of a blog (though any page will do, really) and determines a personality to match. Apparently, we’re “The Guardians.”

“The Guardians are often happy working in highly structured work environments where everyone knows the rules of the job,” the description reads in part. It also says we “listen to hard facts” (good, as far as journalism goes) and “can have a hard time accepting new or innovative ways of doing things.” For a tech blog? Yikes.

Typealyzer was created by Mattias Östmar of the Swedish media analysis R&D group PRFekt. An article in BusinessWeek says his site uses word frequency analysis to come up with a blog’s personality type, based on the Myers-Briggs model.  Östmar’s goal, according to the site’s manifesto, is to “learn more about what motivates and gives us a sense of meaning on a psychological level.” Aside from learning about each other, Östmar hopes providers of goods and services can better reach their audiences.

I’m not thrilled with the analysis we got, so I plugged my personal blog into Typealyzer, and I’m apparently one of “The Thinkers.” Can’t argue with that. Ed Oswald, judging from his blog, is a “Mechanic.”

And Harry? For some reason, typing in HarryMcCracken.com, no joke, confuses the algorithm. “The only supported languages are English and Swedish,” it says. Sorry boss! (Okay, it’s because the URL redirects to another address. He’s actually a “Doer.”)

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Google Docs Gets Drawing Tools: Not Bad, But Very Basic

googledocslogo2The permanent-beta culture at Google may be a source of amusement as much as information, but in the case of Google Docs, it’s probably something more: an admission that Google’s productivity suite is still missing some pretty basic tools. Once that Microsoft Office, say, has had forever. Little by little, though, Google is filling in Docs’ myriad holes. And to its credit, it generally waits to do so until it has something that works.

Last night, the company added drawing tools to Docs’ word processor, spreadsheet, and presentation app. They’re based on technology Google picked up from a company it acquired called Tonic Systems, and it’s not surprising that it took them this long to show up–the precision and interactivity required by graphics tools are among the hardest things to implement in a browser, at least if you try to do so without using Adobe’s Flash,

The tools you get are very basic: You can insert various canned shapes (very similar to the ones in Microsoft Office), fiddle with colors and outline widths, do simple lines and arrows, and change the order of objects. Rather than drawing directly on the page, you work in an editing window.

It’s enough to do extremely simple stuff, such as flow charts:

googledocsdraw

Or, if you’re ambitious, more elaborate drawings (but mine all look a little like digital Grandma Moses–CorelDraw this ain’t):

Google Docs Sketch

The list of features which these drawing tools lack is longer than the one of things it can do. There’s only one font, there’s no way to do gradations or other fancy fills, there’s no drop-shadow effect (although you can fake it), and lines don’t snap into place for convenient flowcharting. And unless I’m missing something, you can’t cut a graphic you’ve created in one Google Docs app and paste it into a different one.

But what’s there works pretty smoothly, and that’s something of an accomplishment. (Google Docs archrival Zoho still doesn’t have drawing tools in its word processor, although its presentation app sports them.) My hope is that Google’s figured out some of the challenging fundamentals of implementing drawing features, and will continue to beef ’em up until they’re at least vaguely competitive with the most important graphics tools in Office. (If you doubt that there’s still a yawning gap between the features in Google’s apps and those in Office, spend some time with Docs’ presentation tool, and then switch over to PowerPoint 2007; even with the new drawing tools, I wouldn’t build a slideshow in Google Docs unless I didn’t care if it looked like it was done in 1994.)

One of the many reasons I’m looking forward to the arrival of Microsoft’s upcoming online versions of the core Office apps is because they’ll serve as a reality check on Google’s progress to date. And drawing tools are one major area where Microsoft has a shot, at least, at delivering something meatier than what Google Docs has to offer.

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Tech Tips for Hurricanes, Fires, Earthquakes, and Other Minor Nuisances

Steve Bass's TechBiteDisasters happen often and everywhere. Last September it was Hurricane Ike; just recently, Australia was enveloped in a massive wildfire. And California’s due for a humdinger of an earthquake.

This week I have a bunch of things I thought you (and I!) might find useful if we’re ever in a tough spot. Read on for Web sites to track emergencies, ways to plan for a disaster, and tools you can use.

(BTW, Australian Robert Meers offered his thanks in a recent e-mail: “I want everyone to know how the help of the American firefighters from California is appreciated down here. We had the worst bushfire (the Australian version of your brush fire) in our history, with over 200 people killed. And as usual, the Americans were here to help, along with their monster water-carrying helicopters. Thanks, thanks, thanks.”)

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iTunes Price Hike Set to Take Effect on April 7

ituneslogoGet ready for it. If you like any current music, it would probably be a really good idea to buy it right now. This is because Apple appears to be set to institute variable pricing beginning on April 7. The price of most popular music would go up to $1.29, including some classic tracks.

In all fairness to Apple, we should also state that some tracks will actually become cheaper at 69 cents apiece, but it is not clear how and what the record industry plans to charge. Package deals of music would also be offered.

I think raising the prices for digital music is a big mistake. 99 cents is a good price (and a fair one too) considering the overhead is much less. I do support however making older tracks cheaper: that just makes good sense.

We’ll know pretty much right away if this price hike will work. A good thing to watch will be P2P traffic: if it spikes, we know consumers are turning back to piracy rather than pay more money. iTunes has a big enough userbase to cause such a shift.

Hopefully like Apple says, most tracks will stay at 99 cents. But I’m not holding my breath as the record industry has proven to be a greedy bunch.

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Got a Few Minutes to Take a Survey?

technologizer-logoMind if ask for a favor? Federated Media, Technologizer’s advertising partner, is conducting a survey to learn more about the demographics of Technologizer’s community. The information we collect won’t be used in any personally-identifiable manner–just to do a better job of targeting ads to the type of folks who visit the site, and therefore making them more relevant and useful. If you can take the survey, I’d appreciate it.

Click here to begin the survey.

Thanks!

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"Whatever Happened to…?"

Whatever Happened To?

Old computer products, like old soldiers, never die. They stay on the market–even though they haven’t been updated in eons. Or their names get slapped on new products–available only outside the U.S. Or obsessive fans refuse to accept that they’re obsolete–long after the rest of the world has moved on.

For this story–which I hereby dedicate to Richard Lamparski, whose “Whatever Became of…?” books I loved as a kid–I checked in on the whereabouts of 25 famous technology products, dating back to the 1970s. Some are specific hardware and software classics; some are services that once had millions of subscribers; some are entire categories of stuff that were once omnipresent. I focused on items that remain extant–if “extant” means that they remain for sale, in one way or another–and didn’t address products that, while no longer blockbusters, retain a reasonably robust U.S. presence (such as AOL and WordPerfect).

If you’re like me, you’ll be pleasantly surprised to learn that some products are still with us at all–and will be saddened by the fates of others. Hey, they may all be inanimate objects, but they meant a lot to some of us back in the day.

Click on to continue–or, if you’re in a hurry, use the links below to skip ahead to a particular section.

Hardware Holdouts
More Hardware Holdouts
Software Survivors
Sites, Services, and Stores

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