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Is Microsoft Set to Abandon its Top-Down Zune Approach?

Zune LogoThat could be true, if what we’re hearing about the buzz within Microsoft these days is correct. The Zune for all intents and purposes has been anything but a success for Microsoft. Redmond saw that Apple was wildly successful in controlling the experience from the top down, and decided to try to duplicate it.

In the process it all but abandoned its partners, casting PlaysForSure aside in favor of its own single store proprietary system a la Apple’s. The change all but meant certain death for just about every store that wasn’t either the Zune MarketPlace or iTunes, and most device manufacturers.

Fast forward to today. We’re now nearly three years out from Microsoft’s initial launch, and the company has very little to show for it. iPods still outsell Zunes by a 20-to-1 (or more) margin, roughly the same as it was at launch.

So what is Microsoft to do? According to our sources, the company is currently discussing marketing strategies going forward. But the most interesting aspect of this talk is that Redmond is apparently sharing information with key partners for the first time in the platform’s short history.

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Why Microsoft's "Lauren" Ad is Offensive

I noticed some tweets (join me on Twitter’, @edoswald) over the past several days regarding Microsoft’s latest ad from those on Redmond’s side of the aisle. One of them specifically told “Mac fanbois” to “GROW UP,” so I decided to post this to explain why Microsoft’s latest ad is not only factually loose, but offensive as well.

“Lauren” is given $1,000 to go and get a PC. Within 10 seconds, Microsoft’s already going for the gusto. She goes into the “Mac store” — red flag here already, anyone who is even remotely interested in a Mac knows it’s the Apple Store — and within seconds is out saying how the only under $1,000 unit is the white Macbook.

Okay, true enough there Lauren. But in the car, she then proceeds to take it where I think the ad shouldn’t have gone, and where I began to have a problem with it. “I’m just not cool enough to be a Mac person,” she exclaims. Wow, just wow.

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Apple May Add Biometrics to iPhone, Laptops

FingerprintApple is attempting to patent a method to conceal a biometric sensor inside of its products to allow users to lock down their systems without having to type in passwords.

This is something that I have been waiting for. I do not have a password for my iPhone, because the very thought of having to input it every time my phone goes into sleep mode is mind-numbing. If I could confirm my identity simply by touching the screen, I’d be a happy camper. And it would be more secure than a password–no one else has my fingerprints.

Rather than adding an unwieldy biometric reader to its products, Apple’s designers have dreamed up a way to hide it. The company could go in another direction: The patent includes some unorthodox alternatives for authenticating users using its existing technology, including the device being tilted in certain directions, voice recognition, and having the user touch symbols in a specific sequence.

If Apple can make it password-free authentication work in practice, it would be a valuable feature for its products. I’m not certain what the costs involved would be, but it would be a feature that I bet enterprise customers would pay more for.

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Sims 3 Goes Back to DRM Basics

thesims3Electronic Arts, architects of possibly the biggest Digital Rights Management disaster in PC gaming, are abandoning their wicked ways and going back to a less intrusive copy protection process.

The Sims 3 will use a simple, disc-based authentication system, similar to the one used in The Sims 2. Players won’t have to go online to validate their copy of the game, so presumably there won’t be any control over the number of installs.

A letter from Rod Humble, Executive VP of EA’s Sims Label, says the company has heard the requests from customers. “We feel like this is a good, time-proven solution that makes it easy for you to play the game without DRM methods that feel overly invasive or leave you concerned about authorization server access in the distant future,” he said.

Humble doesn’t make specific mention of Spore’s DRM, but anyone who followed that fiasco could perceive a reference. The game originally came with three installs and no easy way to deauthorize computers, but EA eventually caved to the outcry and added two more installs and a deauthorization process. Meanwhile, angry players launched an Amazon bomb, and software pirates helped make Spore the most illegally downloaded game in history.

Obviously, this demonstrated that even the most DRM-shackled games can and will be pirated, and as publishers go to greater lengths to stop it, customers will only get more irate. That’s a sad reality, but at least EA is no longer taking it out on legitimate copy owners.

One more thing: The move by EA is part of what seems like a wave of anti-DRM sentiment among publishers. Earlier this week, Microsoft and Steam introduced less burdensome authentication processes, and yesterday Ubisoft released a batch of old games to the Web site Good Old Games without any DRM at all. Perhaps the days of punishing the consumer for pirates’ transgressions are slowly coming to an end.

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University Computer Labs? How Retro!

Punch CardArs Technica’s Nate Anderson has a good post up on the fact that the University of Virginia is shuttering its computer lab. With almost every student owning a laptop, the school decided that the time was right to save several hundred thousand dollars by eliminating access to shared machines. (It’ll continue to offer space for students to share as they work together, so the lab’s value as a collaborative environment won’t disappear.)

Reading Nate’s story gave me an unexpected Proustian rush, since it left me thinking about my college computer lab, the Boston University computer center as it existed from 1982 to 1986. I spent a fair amount of time there but haven’t given it any thought whatsoever in the last couple of decades.

Even at the time, it was anachronistic. My high school was equipped with microcomputers–Radio Shack TRS-80 Model Is–and while they were far from cutting-edge they were at least representative of the microcomputer revolution that was taking off at the time. The BU lab, however, had exactly one computer, an IBM 370 mainframe. True, it was powerful enough to satisfy the computing needs of an entire university, but you didn’t have to be a futurist to figure out that the days of students accessing mainframe applications via Teletype machines spitting out dot-matrix print on greenbar paper were numbered.

Of course, there was a time when dot-matrix output on greenbar paper was the latest thing–a fact we were reminded of by the giant bins of punch cards that sat in a corner of the lab. They were laughably obsolete, but had apparently been useful recently enough that nobody had bothered to get rid of them.

The best thing about the computer lab was its laser printer–yes, singular, for the entire school. Its print quality was so eye-popping that I didn’t mind waiting in line to pick up my printouts from one of the staffers at the counter.

So what did I use the computer center? Oddly enough, I have trouble remembering. Not word processing (I typed most of my papers, and did some on my dad’s TRS-80) and not, for the most part, research (though I may have had at least limited access to the DIALOG database). I think I did some BASIC programming for my part-time job at school (though the mainframe’s version of the language suffered in comparison to every BASIC I’d ever used on a microcomputer).

Oh, and Star Trek–a text-based version, naturally. And tic-tac-toe. And a buggy version of Monopoly that ignored some of the rules. And ELIZA. (Um, maybe computer labs weren’t absolutely essential even in the mid-1980s.)

I did have a computer of my own at the time, an Atari 400. It was of limited use for schoolwork, since I couldn’t afford a printer, and I don’t recall owning a modem. And if you’d explained to me at the time that within 25 years, nearly every college student would own a highly portable computer that was in some respects more powerful than the IBM 370 and computer labs would become archaic and unnecessary, I’d like to think that I would not only have approved but considered it an entirely plausible scenario.

As far as I know, BU isn’t ready to shut down its computer center–in fact, not only is the one I used still there, but there are other ones scattered around campus. They’re equipped with both Windows PCs and Macs–and, I assume, more than one laser printer. But I wouldn’t be completely amazing if there were a bin or two of punchcards hanging around somewhere…

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A BlackBerry Bold at an Attractive Price: $0.00

BlackBerry BoldBoy Genius Report found a bargain on the BlackBerry Bold over at AT&T’s site: If you’re willing to buy a refurbished phone (not a big deal to my mind, especially in these times) and ready to sign up for a two-year contract, you can get the Bold for free. And–the saints be praised–it looks like there’s no rebate paperwork involved. The BlackBerry Bold may not have the buzz of certain other phones that also reference a piece of fruit in their names, but it’s a great phone. And AT&T charges $550 without a contract, $299 (after a $100 rebate) for a new one on contract, so free represents a steep discount. The offer, which BGR says appears to be good only today and only online, is here.

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Six Amazing Technologies Everyone Loves. Except Me.

[NOTE: Here’s a post that first appeared in our free T-Week newsletter, which you can subscribe to here.]

This probably won’t come as a complete shock to anyone reading this, but I’m enthusiastic about technology. I like to try new stuff really early–hey, it’s my profession, so it’s a tax writeoff–and I’m patient with products that are less than perfect. (My GPS system occasionally leads me on a wild goose chase miles from my destination; I adore it nonetheless.)

But none of this means I’m a devotee of every technological breakthrough that comes along. Actually, there are some which seem to have plenty of fans that leave me cold–even though I sometimes admire them on an intellectual level, or at least concede that they might be fine for other folks.

After the jump, six of them–and as far as I can recall, this is the first time I’ve announced in public that I’m not a fan. You read it here first.

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5Words for March 27th, 2009

5wordsTech stuff, exciting and new:

iPhone SlingPlayer: Cross your fingers!

iPhone Skype’s due soon, too.

How Google could go wrong.

Arrrgh: Tech-company layoffs galore.

Netflix adds new personalization features.

Apple sells contract-free iPhones.

Yes, stars use Twitter ghostwriters.

College computer labs are obsolete.

Eee PC gets optical disc.

Apple announces developer conference dates.

A no-tech hour? Naw.

Get more out of Craiglists.

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"My #1 Twitter Tip…": Smart Advice From 36 Twitterers

Technologizer on TwitterA major part of the world of Technologizer continues to happen over at Twitter, where I’m @harrymccracken (you can also get a simple feed of all Technologizer stories at @technologizer), and the whole Technologizer conversation keeps on keeping on, in convenient bite-sized chunks. My recent post What I Know About Twitter was a hit here, so I decided to collect more Twitter tips by asking some savvy Twitterers–namely, my friends over there–for their best advice. I tweeted:

@harrymccracken

I need lots of tips for getting the most out of Twitter for a Technologizer story. What’s your #1 tip? If I use, I’ll credit and link to ya.

 

And I got tons of good tips in return–all of which you can read after the jump.
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Boxee Gears Up For Beta Debut

BoxeeBoxee has spent an awful long time in “alpha.” Thus its users will likely be much relieved to know that the application is finally planning to move into beta during this summer. The company is promising that it will be worth the wait, and isn’t exactly disclosing all it plans.

Certainly for being in alpha the application is quite robust. And for whatever reason, it has certainly developed a loyal following if the well-attended meetup in NYC was any indication.

What we do know of whats coming in the product is this:

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